Kforce has a client looking for a Field Marketing Analyst to join their team in Atlanta, GA. Roles and Responsibilities: Local Store Marketing: * Serve as the main point of contact for local marketing inquiries and support, liaising between brand marketing teams, franchisees, and external vendors * Develop and implement local store marketing strategies and supporting tools to drive foot traffic, increase sales, and enhance brand visibility for individual store locations * Support and maintain online local store marketing franchisee -toolbox- resource New & Grand Openings: * Primary brand marketing point of contact during the -countdown to open - CTO process, ensuring franchisees are educated on processes and held accountable for new store and grand opening responsibilities * Internal collaboration with cross-functional stakeholders (Training, Ops, brand marketing, etc.) on new store and grand opening responsibilities and activities * Lead grand opening marketing activations (paid media, PR, digital channels, 3rd Party delivery)