Field Marketing Manager – Japan Enterprise

About Cisco Marketing:

Customer needs are rapidly evolving, and the pace of change is accelerating exponentially. We must adapt and lead market transitions to empower our customers in their digital journey. Working in tandem with our ecosystem of partners, we aim to securely connect everything, making anything possible. The time to act is now.

 

Join Cisco Marketing team and lead in the change in the following:

·       Inspire customers To Prefer, Choose and Advocate Cisco

·       Be an Innovative Leader In Real-time, Personalized Marketing and Communications

·       Creates Digital and Human Experiences with comprehensive story

·       Connect the organization and do anything that grows the business, not just do the marketing.

 

Roles and Responsibilities:

·       Developing and executing marketing campaigns for target accounts

·       Act as customer and territory expert in Japan Enterprise segment. Understand competitive landscape and marketing insights and Identifies opportunities in key accounts

·       Strategic alignment with key stakeholders, sales managers, and leaders by aligning with sales priorities and growth areas

·       Accountable for audience acquisition, ensuring the right mix of customers are at marketing events and the right customers are aligned to our CXO engagement program

·       Deploy innovative marketing activations through data analysis and market trend identification to create or accelerate pipeline

·       Develops and maintains the company's brand image through content creation which is particularly important in Japan's brand-conscious consumer environment

·       Supports overall territory revenue objectives, works closely with team members and Virtual demand center  

 

Key Experience and Skills:

 

·       Good understand of B2B marketing model and design data driven marketing to fit each market insights and customer needs. Knowledgeable about modern marketing attributes, including latest digital marketing and social media trends. Conversant with omni-channel marketing strategy.

·       Ability to transform data analytics into business insights, communicate the results of analysis in a clear and effective manner, capacity to articulate / present the finding in business manner

·       Having a positive mindset even in difficult situations, always be creative, flexible with the environment and responsive to the situation.

·       Demonstrable experience on how you have worked with Sales stakeholders will be advantageous.

Overall 7-10 years of marketing experience with IT companies or similar function Strong experience in collaboration with Global and regional, country teams in driving execution Strong Presentation and Communication skills in presenting to cross functional teams

·       Strong Project Management skills with ability to execute marketing programs from planning, conceptualization, execution and measurement