At EY, we’re all in to shape your future with confidence. 

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. 

Join EY and help to build a better working world. 

 

Do you have a passion for brand building and developing compelling B2B marketing programs to drive increased relevance and engagement with clients? We are now looking for a Field Brand and Marketing Lead, with a particular focus on the Finnish market.

Based in Helsinki, you will be part of a cross-Nordic team of 80+ dedicated brand, marketing and communications professionals.  

 

The opportunity  

The Brand, Marketing, and Communications (BMC) function amplifies EY’s distinctive brand and activates growth programs, driving commercial value that delivers measurable business impact. We work together across our company in interdisciplinary teams to bring services and solutions to market.

As our Field Brand and Marketing Lead, you will partner with leadership and peers to shape up strategy plans and create signature moments and digital campaigns to engage our audience. You will work closely with external alliances and agencies, as well as with our internal Go-To-Market (GTM) Industry and Program Marketing Managers, and other stakeholders in our 8,000-strong Nordic EY team.

 

Your key responsibilities 

We are looking for a marketing professional with expertise in brand positioning. Furthermore, you will build and execute 360 marketing campaigns towards specific target groups.

To thrive in the role, you need to enjoy working both on holistic brand strategy and being hands-on in delivering campaigns, events, and leadership profiling. Experience with content production with in-house creatives, external agencies, and alliances is a plus. You have a customer-first mindset, being aware of the importance of strong client and internal leadership relationships.

 

Skills and attributes for success 

Strategic mindset and experienced with integration of business priorities into marketing plans - resulting in strong business impact  Experienced in activating marketing tactics in own, paid and shared media, leveraging opportunities in marketing automation and tracking digital behavior across the lifecycle, ideally in a B2B environment  Curious to leverage new MarTech and AI  Strong interpersonal skills to manage and align diverse stakeholder interests effectively.

 

To qualify for the role, we expect you to have 

Master’s degree in branding, marketing or equivalent  Proven track record of 10 years within marketing, brand building and / or communications  Excellent communication skills, speak and write fluently in English and Finnish  A growth and creative mindset, enjoying teamwork and being confident when recommending best practice to senior stakeholders 

 

Ideally, you’ll also

Thrive in an international, high-performing and complex work environment  You are result-oriented and demonstrate integrity, respect and teaming when working with your colleagues 

 

 

We invest in the wellbeing of our employees, and we have a relaxed and caring work community where over 90% of our employees feel they can be themselves. We also offer diverse training opportunities, over 50 employee benefits, a flexible hybrid working model, and coaching to support career development and wellbeing. 

Please apply by sending us your resume and cover letter by August 15, 2025. If you have any questions regarding the position, contact the Nordic Head or PR and Communication Niina Afflecht, niina.afflecht@fi.ey.com from July 29 onwards.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.