Position Description: Lead regional construction rental operations with consistent, strategic, and high-performance leadership and teams across multiple First Equipment Company (FEC) branches and service areas. Field-based leader that drives profitability for regional P&L performance, fleet optimization, operational excellence, and customer service execution across a defined market, aligned with FEC national strategy.

Essential Duties & Key Responsibilities:

Oversee and drive operational performance across a multi-branch First Equipment Company (FEC) regional territory, leading teams to provide consistency in service delivery, safety, and profitability. Own regional profit and loss (P&L) performance; develop and implement action plans to improve revenue, margins, fleet utilization, and cost control. Drive implementation of company initiatives including equipment readiness, preventative maintenance, safety compliance, and inventory optimization. Partner with sales and customer experience teams to retain and grow market share, assess performance, quality service, and team responsiveness to address and achieve customer needs. Lead regional performance reviews and analyze KPIs to optimize performance, including fleet utilization, TCO, maintenance turnaround, on-time delivery, and branch profitability. Leverage rental and fleet management systems to monitor performance and identify operational improvement opportunities. Collaborate with FEC leadership and cross-functional partners (e.g., Finance, Fleet, Safety, Procurement) to align regional performance with broader company goals. Facilitate regional expansion of new branches, markets, or jobsite operations, including staff support, fleet planning, and execution. Oversee regional teams’ adherence to safety protocols, regulatory requirements (e.g., DOT, OSHA), and internal audit standards. Travel regularly throughout assigned region to provide in-person support, oversight, and problem-solving. In collaboration with FEC leadership and local Human Resources, identify workforce planning needs for employee assignments, participate in FEC recruiting, new hire onboarding, and career progression and succession planning activities for sustained staffing pipeline that meets forecasted requirements and results in retention: Recommend and participate in selection of FEC professionals assigned to lead efforts. Evaluate qualifications and capabilities of employees to determine developmental activities to increase leadership and business acumen. Manage and follow FEC employee progress throughout assignments. Other activities, duties, responsibilities, and projects, as assigned.