Overview We Are PepsiCo PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region. Guiding Vision and Regional Impact PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers. Empowering Our People and Communities Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all. Diversity and Inclusion Commitment PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa. Responsibilities Develop and implement comprehensive communications strategies and plans that align with PepsiCo Egypt's objectives and target audiences. Create compelling written content, press releases, articles, and other materials in English and Arabic, ensuring accuracy, tone, and messaging consistency. Build and maintain relationships with key media contacts, journalists, influencers, and stakeholders to enhance PepsiCo Egypt's visibility in the Egyptian media scene. Monitor media coverage and trends, identifying opportunities for proactive media engagement and providing timely analysis and recommendations to the communications team. Plan, coordinate, and execute press conferences, media briefings, and other events to promote PepsiCo Egypt's initiatives and key messages. Manage external agencies, including PR, digital, and event management agencies, on a daily basis. Provide guidance, monitor deliverables, and ensure alignment with PepsiCo Egypt's communication strategy. Support the communications team in coordinating and providing information for spokespersons, ensuring consistent messaging and alignment with PepsiCo Egypt's communication strategy. Assist in managing social media channels, creating engaging and relevant content, monitoring online conversations, and responding to inquiries or comments in a timely manner. Collaborate with internal teams, including marketing, public affairs, and corporate communications, to ensure alignment and integration of messaging across various platforms. Stay updated on industry trends, best practices, and emerging technologies in the field of external communications and PR. 11. Track and measure the effectiveness of communications initiatives, providing regular reports and analysis to evaluate the impact and make recommendations for improvement. Qualifications Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field. A minimum of 4-5 years of experience in the PR and external communications field. Proven experience in developing and executing comprehensive communications strategies and plans. Excellent writing skills in both English and Arabic, with the ability to adapt communication styles to diverse audiences. Strong event management skills, including planning, coordination, and execution of press conferences and media events. Deep understanding of the media landscape in Egypt, with established relationships with journalists, media outlets, and influencers. Demonstrated experience in managing social media platforms and creating engaging content. Solid knowledge of public relations principles, practices, and techniques. Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders. Proactive, creative, and detail-oriented, with the ability to manage multiple projects and meet deadlines. Proficient in using digital communication tools and platforms. Familiarity with analytics and measurement tools to evaluate the effectiveness of communications initiatives.