BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT VIETNAM IS LOOKING FOR AN AREA SALES MANAGER

FUNCTION:Sales

REPORTING LINE: Regional Sales Director

SALARY RANGE: Competitive market salary + Bonus scheme + Excellent benefits

LOCATION: North Region, Vietnam

PURPOSE OF THE ROLE

To lead and manage sales operations within the assigned area, ensuring distributor performance, team effectiveness, and achievement of business targets. To build strong relationships with trade partners and internal teams for seamless execution of brand and trade programmes. To drive innovation and continuous improvement in sales strategies to maintain a competitive edge.

KEY ACCOUNTABILITIES - BUSINESS

Distributor Performance Management:

•                 Oversee the management of key distributors in the respective area to ensure progress to the agreed strategic direction.

•                 Facilitate the development of a 3-month demand planning for the responsible area.

•                 Effectively manage the credit risk allocated for the respective area.

•                 Lead the area team and trade partners to achieve assigned targets, including volume, distribution, etc. at the area level.

Leadership:

•                 Provide coaching and guidance to the Sales Supervisor team.

•                 Foster an effective and efficient team through on-the-job training, motivation, and staff development to achieve a competitive edge.

•                 Implement a standardized evaluation process for the team within the area.

•                 Ensure Sales Supervisors and Sales Representatives are well-trained and aligned with the company's mission.

Relationship:

•                 Collaborate closely with the Business Development & Trade Deployment team to develop the area's operational plan and ensure the execution of brand programmes according to the plan.

•                 Foster and maintain strong business relationships with target trade partners, including Distributors, Retailers within the area.

•                 Cultivate a working relationship with internal partners such as Trade Marketing Information, and Distribution Development to ensure alignment and cooperation.

Innovation:

•                 Drive innovation in the development of trade programmes to maintain a competitive advantage in the respective area.

•                 Encourage the area team to actively gather innovative ideas from customers and consumers.

KNOWLEDGE, EXPERIENCE AND SKILL

Education

•                 Preferably University Degree & minimum diploma holder

Experience

•                 Preferably not less than 5 year’s experience in FMCG category from Sales Supervisor position and above.

Language

•                 Minimum English B Level, Vietnamese fluent

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 marketsBrands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in 4 strategic locationsDiversity leader in the Financial Times and International Women’s Day Best Practice winnerSeal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business.