Location: Wayne, New JerseyJob Type: PermanentCompensation Range: $100,000 - 125,000 per yearOur client is hiring a Brand & Media Experience Lead to define and execute a unified brand presence across physical spaces, internal culture, and external media channels.This pivotal role will shape how our brand is experienced-visually, emotionally, and spatially-from retail environments and corporate offices to internal programs and paid media campaigns. You'll be instrumental in translating brand identity into compelling, consistent experiences that drive engagement and reinforce our market position.*Must be able to be onsite in New Jersey*Responsibilities: Strategic Brand Management: Oversee the annual strategic plan, budget, and execution for brand presence within physical locations, and develop strategies for promotional items that align with marketing campaigns. Experience Design & Implementation: Lead the strategic development of branded experiences across various physical environments, defining experience principles, tone, and narrative frameworks for diverse audiences. Omnichannel Integration: Guide traditional media planning and buying (publications, OOH, print), ensuring all media placements are consistent with brand identity and relevant to their specific environments. Cross-Functional Leadership: Act as a strategic connector, collaborating extensively with internal teams (e.g., retail, facilities, HR, internal communications, creative) and external agency partners to ensure seamless brand execution and alignment. Brand Programs & Governance: Develop brand programs and toolkits to foster brand consistency in the workplace, and implement KPIs and feedback loops to optimize brand interactions and environments. Brand Strategy & Execution: Leading the annual strategic planning, budgeting, and implementation of the brand's presence in branches and corporate offices, including the strategic development of branded experiences and promotional items. Omnichannel Brand Consistency: Ensuring brand identity and narrative frameworks are consistent across all internal and external touchpoints, from traditional media placements (print, OOH) to signage and environmental branding within physical spaces. Cross-Functional Leadership & Collaboration: Acting as a strategic connector, collaborating extensively with retail banking, facilities, HR, internal communications, creative teams, and agency partners to align brand efforts and develop comprehensive brand programs and toolkits. Performance & Quality Oversight: Defining KPIs and establishing feedback loops to optimize brand interactions and environments, while also ensuring consistency and quality in brand material distribution. Qualifications: Extensive Experience in Customer Experience: 5+ years of proven success in designing and executing large-scale, customer-facing experiences, particularly within retail environments. Brand & Media Strategy Expertise: Strong background in brand management, visual design principles, and the planning/procurement of traditional media. Operational & Strategic Leadership: Demonstrated ability to lead physical brand experiences and apply deep knowledge of customer behavior, service design, and employee engagement to drive results. Project Management & Compliance Acumen: Excellent skills in project management, communication, and leadership, coupled with familiarity with financial marketing regulations and proficiency in relevant tools.  What We're Looking For: Extensive Experience: 8+ years with a strong portfolio showcasing successful execution of large, customer-facing experiences, particularly in retail, corporate, or service environments. Brand & Design Acumen: Demonstrated expertise in brand management, visual design principles, and the planning/procurement of traditional media. Strategic & Collaborative Leadership: Proven ability to lead physical brand initiatives, coupled with deep knowledge of customer behavior, service design, and employee engagement. Operational Excellence: Excellent project management, communication, and leadership skills, with a strategic yet tactical mindset for fast-paced environments. Regulatory Awareness: Familiarity with compliance and regulatory considerations in marketing, and proficiency in project management tools. JOBID: 1096865 #LI-Cella#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.