Company description CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader. Overview The EVP, Global Head of Data & Analytics Transformation pioneers client growth through an audience-obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement to supercharge marketing performance outcomes. They combine a creative, storytelling, and discovery disposition with performance, martech, and data levers that unlock significant marketing experiences at scale. Armed with pharma experience, they seamlessly navigate the nuances of DTC and HCP marketing tactics to increase Marketing return on investment gains. From identifying untapped audiences via marketing science to championing performance in the minutiae of placements, platforms, and partners to building a data strategy grounded in accuracy, speed, and incremental value, this candidate’s team will blur traditional agency siloes and unlock a 1+1 = 3 effect to Pfizer’s business. Responsibilities The EVP will take lead in the end-to-end marketing workflow with a special focus on campaign measurement (media, web, creative, and audience analytics), cultivate an indispensability with senior clients, and improve collaboration potential with external agency, consultant, and vendor partners alike. Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be paired with expertise in numbers, methodologies, and technology platforms. The ideal candidate does not need to answer every question that comes their way but should be able to use their ‘consultant’s acumen’ to identify solutions, POVs, and pathways towards concrete solutions. As a leader of people leaders, you will also be responsible for mentoring and coaching of team members – impartation of knowledge, debriefing for areas of improvement and finding opportunities to stretch team members for growth. They will be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in above and beyond salaries and titles. Ideal Candidate Superpowers Insatiable curiosity – desire to explore the unknown for the sake of uncovering ‘amazing’ Analytical horsepower – chops to translate numbers into meaningful intelligence Clear communicator – proficiency to take any concept and ELIF (Explain like I’m five) Bold Solutioner – value creator despite ambiguous, complex, undefined contexts Relationship hub – natural connector and ability to use network to drive collaboration Qualifications 20+ years experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), martech - pharma client + global experience Demonstrated leadership exerting influence from a product, process, and people POV Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing Success in building 360-degree relationships with partners, peers and direct reports Experience and disposition for driving organic and new business revenue growth Center of gravity in Paid Media, adjacencies into Creative / Influencer / Content spaces Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $241,000 - $325,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/01/2025. #LI-RC1