USA
1 day ago
Executive - Media
**Company description** We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics. We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find. **Overview** Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels. Is aware and understands the importance of set key performance indicators and is an active member in achieving them. Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies. Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches. Manage day-to-day client relationships and communications. **Responsibilities** **Main Tasks** **Technical & Product** + Ability to understand the client's brief and plan media channels based on the client's objectives. + Creating and managing MRF sheets, cooperating closely with the creative agency for timely receipt of material and go-live dates. + Trafficking digital campaigns, connecting with TAAG team, and ensuring proper implementation. + Following up with media and creative agencies for proper implementation of campaigns and preparing implementation reports. + Managing campaign launches, including client expectation management. + Ensuring timely and accurate booking by administration team. + Preparing client status reports in the format required by the client. + Preparing reports and optimization recommendations. + Supervision of invoicing process. + Familiarity with MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..). + Experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc. + Knowledge on various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager. + Familiarity with digital media and emerging technologies. + Strong analytical skills and ability to interpret data and market research. + Have a commercial mindset, able to understand the importance of driving ROI for both business partners and agency. **Business Acumen & Operational Efficiency** + In-depth knowledge of advertising products, formats, channels, and always up to date on any new products in the market. + Understanding of the advertising and media industry and the role of media planning within it. + Experience with budget management and the ability to optimize media spending. + Strong Time & project management skills and attention to detail. + Familiar with various industry digital planning tools like DV360, Google ads, Meta Business Manager, Snap Chat ads manager, Twitter ads manager, and TikTok Ads manager is a plus. **Innovative & Analytical Mindset** + Creative problem-solving skills and the ability to think outside the box. + Strong analytical skills and the ability to make data-driven decisions. + Excellent communication and presentation skills. + Develop post-campaign reports, competitive monitoring, analysis & basic rationale for media plans and proposals for clients. **Qualifications** **Education and Experience Required** + Bachelor's degree in marketing, advertising, or a related field. + 0-1 years of experience in media planning (Offline & Online) or a related role. + Fluent in Arabic and English + Strong organizational skills, team player, ability to multitask, and work under pressure. + Certifications on digital platforms is a plus. **Additional information** R-2139P-2428
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