Executive - Digital Planning
Publicis Groupe
**Company description**
**About Publicismedia**
Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates
across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services ,
Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that
drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate
internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the
umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we
understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless
interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate
more sales by advertising on popular platforms
**Overview**
The Digital Media Planner is responsible for executing all day-to-day digital media planning and client service activities associated with
assigned accounts.
The Digital Media Planner provides media planning recommendations and offers resourceful problem-solving, both internally and
externally, while maintaining successful client relationships. S/he prepares media plans and other deliverables, and executes media plan
implementation for assigned client accounts.
This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media
vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These
responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e.,
Media Plans, Point-of-Views (POVs), and related media analyses.
**Responsibilities**
**Job Responsibilities includes**
Develop strategically media recommendations with supporting rationale
Develop and execute media plans
Manage & analyze campaigns, and recommend tactical changes to maximize campaign performance
Assist in analysis of research to develop strategies and tactics
Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process
Manage day-to-day plan changes and maintenance of media plans
Respond to competitive requests
Research and compile competitive data
Other responsibilities as assigned
**Qualifications**
Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile , Programmatic …etc.
Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms,
creative and budget requirements
Ability to prioritize and multi-task, work successfully with teams, and work under pressure
Strong communication, project management and time management skills
Working knowledge on Excel , PowerPoint and Microsoft Word skills
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