Company Description

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2024, Continental generated preliminary sales of €39.7 billion and currently employs around 190,000 people in 55 countries and markets. 

Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental delivers top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2023, the Tires group sector generated sales of 14 billion euros. Continental's tire sector employs more than 56,000 people worldwide and has 20 production and 16 development sites. Are you ready to shape the future with us? 

Job Description

HOW YOU WILL MAKE AN IMPACT

As part of the marketing team, this headquarters based Manager, Events & Activations position will oversee the Events team and work closely with the Brand Manager, Communications, Product & Sales teams to create best-in-class experiences for consumers & our customers around the Continental and General Tire brands.

The Events & Activations Manager is responsible for managing the strategy and execution of all B2B and B2C events as well as working with our agencies to operate our on-site mobile activations.

 

Manage and mentor the Events department (team of 4 with 3 direct reports)Develop & own customer entertainment strategy to support sales teams.  This includes leading the team to:Plan, execute & measure success of annual Uvalde Drive & Learn programPlan, execute & measure success of internal events including National Sales Conference, Mid-Year Sales Conference, External Product Council, other internal events as neededPlan, execute & measure success of annual top customer trip with support of external agencyPlan, execute & measure success of product launch events focused on customers & mediaCollaborate with Communications team support the execution of consumer/influencer eventsManage mobile marketing displays via our agenciesIncludes ownership concept development, all operational aspects and measurement of successLiaison between agency and sales for ticketing & hospitalityOversight of marketing warehouse and inventoryStay on top of the changing live and digital events environment to identify new opportunities for better execution or new ideas for our brandsBudget and PO responsibility

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Qualifications

WHAT YOU BRING TO THE ROLE 

Bachelor’s Degree in marketing or related field7+ years of professional experience in event planningStrong corporate event planning experienceExperience managing and mentoring a teamExpertise in onsite events and customer engagementSkill in negotiating and contracting with vendorsAbility to travel 50-75% of timeAbility to listen and work collaboratively with team members from various marketing & sales functionsLegal authorization to work in the U.S. is required. Continental is only able to offer visa support for internals individuals who currently hold an existing valid employment visa A domestic relocation package can be offered if needed

ADDITIONAL WAYS TO STAND OUT 

Automotive or tire industry experience is a plus10+ years experience in event planningAbility to work within a corporate environment while pushing for new creative ideasDetail oriented with focus on executionCollaborative and relationship orientedSelf-motivated with a passion to engage consumers and business partnersExcellent, professional verbal and written communication skills

Additional Information

THE PERKS 

Immediate Benefits Robust Total Rewards PackagePaid Time OffVolunteer Time OffTuition AssistanceEmployee Discounts, including tire discountsCompetitive Bonus ProgramsEmployee 401k MatchDiverse & Inclusive Work Environment with 20+ Employee Resource groups.Hybrid WorkEmployee Assistance ProgramFuture Growth Opportunities, including personal and professionalAnd many more benefits that come with working for a global industry leader!

All your information will be kept confidential according to EEO guidelines.

EEO-Statement:

EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities for qualified individuals with a disability and protected veterans, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

 

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