Company Description

Informa Connect, part of the FTSE100 Informa Group, is a global live events and digital content specialist connecting professionals with knowledge, ideas and opportunities. Informa Connect run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses in Global Finance, Life Sciences and in a number of other specialist markets.

Job Description

This role is a hybrid role 3 days a week in Toronto, Canada and two days from home.

Is this the job for you?

Have experience in and passion for digital marketing?

Got the drive, creativity, copywriting and communication skills to help take our market-leading media, research and event brands to the next level? Want to grow personally and professionally through the training, career development opportunities and employee benefits that Informa offers as a global FTSE 100 company?

Want to make your mark with Informa Real Estate brands like IMN, Canadian Real Estate and The Buildings Show? 

If your answer is ‘Yes!’ to each, then this job is the one for you.

In summary….

The Marketing Manager helps formulate the marketing strategy for numerous Finovate events and manage its execution through a variety of digital channels. With a focus on generating audience, expanding our digital reach and generating leads for sponsorship.

Working consistently to best practice standards, the Marketing Manager contributes to new, improved ways of marketing our range of digital and in-person experiences and growing our audience and revenue.

What you’ll be doing….

Helping plan all aspects of your marketing campaignsDevising new strategies to enhance the promotion’s messaging, reach and effectivenessCreating customer focused, consistent messaging and compelling value propositionsUtilising email design best practice and our ‘Tone of Voice’ copywriting principles and an effective outbound or automated contact strategy to maximize conversionsBalancing SEO and ‘Tone of Voice’ copywriting principles on websites. Whilst making our websites’ experience richer and helping drive conversions through layout, landing pages, segmented or automated messaging, video and other visual assetsProducing digital assets and liaising with designers to maximise their visual appealManaging PPC campaigns, often with an external agencyLiasing with our content mktg and social media team to help drive engagement, audience and conversionsWorking with media partners, industry associations and event speakers/sponsors at maximise our marketing’s reachSegmenting our audience for enhanced targeting, messaging and levels of responseUsing analytical tools with tailored reports from such as PowerBi, Eloqua, Adestra, Google Analytics and our internal database system to help drive better commercial decisionsBuilding database with responsive namesMonitoring schedules and deadlines during all phases of the campaigns and prioritising to ensure the campaign is executed effectively and on timeKeeping up to date with current digital trends and the private capital industry. And incorporating new ideas and our customer insights into campaignsCommunicating with product, sales, operations and marketing colleagues to ensure a cohesive and successful team-based approach

Qualifications

What you need to be successful….

Ideally at least 2 years’ experience working in a marketing role in events, media or a related industry, with hands-on experience in digital marketingExcellent copywriting skills and eye for designStrong numeracy and analytical skills with the ability to see and focus on what has the biggest impact on audience growth, revenue and profitabilityHave exceptional organisational and time-management skills and attention to detailWillingness to learn and ability to demonstrate creativity with impactful resultsGreat communication skills and ability to work with a diverse range of peopleA university degree is an advantage but may not be essential depending on other experiencesThe pay range for this role is $55,000 - $70,000 depending on experienceThis posting will expire 8/22

Additional Information

The position is a blend of working from home and from our Toronto office.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other  protected characteristics under local law.
 

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesComprehensive time of package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering daysWork from almost anywhere for up to 4 weeks per calendar yearCompetitive benefits, including Share Match programStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the world