The Employee Experience Director is responsible for elevating the internal Coherent brand and external presence in partnership with functional and business groups. This will include narrative setting and storytelling of the company’s Annual Report, ESG Report, Social Campaigns, Glassdoor, company external engagements and events and other external and internal facing marketing and information release and distribution channels. 

A globally minded strategic and seasoned leader to craft world-class employee communications at scale and develop and execute on company-wide employee experience initiatives that drive clarity, connection, and a sense of purpose to elevate the employee experience and be a strategic thought partner to executives across the company, developing and delivering high-stakes employee communications. 

Primary Duties & Responsibilities

Campaign Management: Develop and manage media plans in partnership with the marketing and people team for social campaigns across platforms, including Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, and emerging channels as well as internal employee experience initiatives and programs.  Performance Analysis: Actively monitor and evaluate campaign performance, using platform data and social listening analysis to optimize results and provide data-driven share-outs to clients and internal teams.   Cross-Channel Synergy: Collaborate with search and programmatic teams to identify synergies, align strategies, and ensure campaigns are holistically optimized.  Lead visual and messaging strategies, conduct comprehensive communications analysis and competitor research, and develop original campaign angles based on data to drive campaign performance.  Strategic Thinker: Able to understand context and connect dots and pull through to stay ahead of issues and maximize opportunities.  Enhance current and build new programs and processes to ultimately improve engagement efforts related to talent attraction, onboarding, development, compensation, and retention.  Develop and implement programs that will drive positive change and impact.  Track and analyze key indicators of organizational health and recommend ways to improve value.  Building scalable Employee Experience systems and processes that balance efficiency with a human-centered approach.  Driving initiatives that strengthen accountability, team effectiveness, and cultural cohesion across distributed teams.  Collaborate with different teams and departments to provide positive employee experience with an enterprise-wide mindset.  Acts as a change agent, build and delivers change acceptance strategies and sustainability plans for programs, initiatives, projects and services to improve organizational performance  Analyze issues and influence solutions and execute large-scale change projects with measurable outcomes.   Build strategic relationships with key stakeholders, including HR Business Partners, and internal and external service partners.  Support our culture with innovative and proven strategies around onboarding and ongoing education of emerging trends in the employee experience space.  Help define and drive a culture that embodies Coherent’s norms that reward, promote and encourage high performance throughout the organization.  Support the HR function to accelerate their talent priorities, development and readiness  Continuously leverage business/HRBP feedback, observations & Talent data/scorecards to adjust short-term solutions/approach ensuring our long-term talent objectives are achieved  Assists management in articulating corporate goals, branding, and image.  Develop plans to effectively communicate these goals to the appropriate internal and external audiences.  Initiates, develops and implements communications plans and programs, both internally and externally, for corporate projects and products    Ensures continuity of consistent corporate image and message.  Provides direction and implementation support for the design and creation of communications materials including printed items such as brochures and posters, audio and video materials, and the intranet site.  Ensures the development and maintenance of internal/external communications programs designed to contribute to a harmonious and motivated workforce.  Supports the preparation, editing, publication and distribution of employee collateral and communication channels. 

Education & Experience

Bachelor’s degree in business, Communications, Marketing, Journalism, or related field AND 10+ years of experience in Communications, Marketing, Journalism, or related experience, AND 10 + years' experience in Employee Communications. MBA is required.   Experience with culture assessments, organizational health index assessments and analysis and global transformation.   Proven experience building brands and result-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands.  Digital marketing, website and graphic design and brand campaign experience.  Proven track record of leading and executing on the end-to-end process and messaging of high-impact press releases and media releases.   Proven experience in social media strategy and program management, preferably in a leadership role.  Deep understanding of social media platforms, trends, and audience engagement tactics.   Experience in managing and facilitating multi-format content across social media, blogs, podcasts, forums, newsletters, and modern media channels.  Over 10 years of experience being the copy writer/narrative setting for Executive/Senior Leadership.   Deep understanding and strong application of the concepts related to employee engagement, as well as organizational structures that impact the implementation and management of effective change efforts.  Demonstrated success scaling experiences and programs in a rapid-growth company.  Lead complex, large-scale change communications initiatives. 

Skills

Ability to think conceptually and strategically, while maintaining a results-driven approach.   Strong leadership experience implementing large-scale organizational initiatives, from inception through completion, which cut across multiple business units, geographies, teams and HR partners.   A team player by nature, but a strong leader with an open and direct style.   Ability to think strategically and translate strategies into actionable plans.   Demonstrated ability to lead organizational change through change management skills.   Ability to navigate and influence across complex organizations, establishes relationships as a trusted advisor.   Highly motivated and success-driven with the ability to implement and manage cross-functional projects.  Strong written and verbal communication skills, as well as negotiation and conflict resolution skills.  Proven ability to operate strategically and have a hands-on approach. Operates in a transparent fashion without a personal agenda.   Proven ability to roll out and manage employee experience solutions on a global scale.   Exceptional project management skills, from concept, to planning, to implementation, to results measurement.  

Key Competencies

Adaptability: Responds to change with a positive attitude and a willingness to learn new ways to maintain and enhance effectiveness to accomplish work activities and objectives.    Innovation: Proactively identifies opportunities to improve processes and enhance program outcomes.   Planning and Organizing: Effective planning, execution, and monitoring of Employee Experience activities. Determines priorities and allocates time and resources effectively.  Teamwork and Positive Relationships: Works cooperatively with others to accomplish goals; establishing and maintaining good working relationships; establishing a climate of trust and mutual respect.   Results Oriented: Self-starter, who uses measurement methods to monitor programs toward quality and goal attainment; tenaciously works to meet or exceed goals.  Effective Communication. Ability to communicate effectively and professionally with associates from diverse backgrounds, at all levels of management and with all functional areas  Precision. Passion for both accuracy and details. Recognition that small details matter.  Problem-Solving. Ability to identify process deficiencies and develop appropriate solutions using analysis and critical thinking  Prioritization. Ability to set priorities, delegate when necessary, and balance the needs of competing demands on the team’s time  Professional Discretion. Ability to act with integrity, professionalism, and confidentiality. Ability to assess, conclude and act with impartiality and without bias towards any individual or outcome.  

Working Conditions

Role may require travel within the region to deliver in-person training at various company locations. Global and Domestic Travel: 80%  This role will facilitate both virtual and in-person training and information sessions.  Must be flexible on work hours to facilitate training sessions across different time zones.  

Physical Requirements

May work in prolonged periods of sitting at a desk and working on a computer or standing in front of a classroom to facilitate. 

Safety Requirements

All employees are required to follow the site EHS procedures and Coherent Corp. Corporate EHS standards.

Quality and Environmental Responsibilities

Depending on location, this position may be responsible for the execution and maintenance of the ISO 9000, 9001, 14001 and/or other applicable standards that may apply to the relevant roles and responsibilities within the Quality Management System and Environmental Management System.

Culture Commitment

Ensure adherence to company’s values (ICARE) in all aspects of your position at Coherent Corp.:

Integrity – Create an Environment of Trust

Collaboration – Innovate Through the Sharing of Ideas

Accountability – Own the Process and the Outcome

Respect – Recognize the Value in Everyone

Enthusiasm – Find a Sense of Purpose in Work
 

Coherent Corp. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

 

If you need assistance or an accommodation due to a disability, you may contact us at talentacquisition@coherent.com.