About the ROLE

As Product Marketing Manager for AVEIR™ in EMEA, you will help shape both the strategic direction and hands-on execution of marketing and business initiatives to drive growth of the AVEIR™ leadless pacemaker franchise.

You’ll lead downstream marketing efforts, partner closely with cross-functional teams, and ensure strong commercial alignment. This includes planning and executing product launches, advancing therapy development, and supporting regional business goals.

This role is based in HQ: Zaventem, Belgium

KEY RESPONSIBILITIES

Own the AVEIR™ portfolio across EMEA and lead cross-functional coordination to drive market growth and therapy penetrationAnalyze market trends and barriers to adoption to define clear, actionable strategies, and lead implementation.Develop and execute marketing plans in collaboration with sales, education, digital, clinical, medical affairs and market access teams.Partner with EMEA leadership, country management and global marketing to align on business plans and launch strategies.Lead product launches across the region, ensuring readiness and impact.Support local teams in adapting and executing plans, ensuring alignment with regional goals.Develop Scorecard, Define KPIs and Track performance metricsForecast demand; manage supply & mitigate risks proactively.Engage with key opinion leaders to support therapy adoption and gather insights.Support major congresses and events to strengthen brand presence.Ensure profitable growth through portfolio management and financial analysis.Travel up to 30% across EMEA to support execution and engagement.

KEY REQUIREMENTS

+3 years Marketing experience or +5 years if Field or Sales experience. Business acumen and experience preferred.Experience within medical devices. Previous experience in Cardiac Rhythm Management or Cardiology is preferredRecord in delivering results in sales and/or marketing role.Analytical, strategic and problem-solving skillsAbility to translate scientific concepts into commercial strategiesProject Management and execution skillsPortfolio Management skills & Product Launch experienceStrong influence management skillsExcellent communication skillsFluency in English (any additional language is an asset)

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