Email Marketing Manager Job ID 2025-30947 Category Marketing Overview JOB PURPOSE:

The Email Marketing Manager is responsible for leading the strategy and execution of our email marketing program. This individual will design and deploy automated lifecycle journeys, manage complex segmentation and testing plans, and use data to drive performance. This role requires hands-on expertise in email platforms, strong experience in personalization and automation, and a deep curiosity for how AI can transform both marketing efficiency and the patient experience. This person will also lead or support ESP migrations and ensure all campaigns are executed flawlessly, on time, and with measurable impact.

Responsibilities GENERAL DUTIES & RESPONSIBILITIES:Own and manage the full lifecycle of email marketing campaigns—from strategy to execution, including journey design, production, QA, deployment, and reportingDevelop and maintain automated lifecycle journeys to support patient engagement, conversion, and retentionDefine and implement A/B and multivariate testing plans across subject lines, content, audience, send time, and creativeDrive personalization strategies that use behavior, preferences, and lifecycle stage to deliver relevant content at scaleLead or support ESP migrations, bringing technical and operational experience to ensure smooth platform transitionsLeverage AI-powered tools not only to streamline content production, test design, and operational efficiency, but also to enhance the email experience itself—through real-time content, predictive personalization, and adaptive creativePartner cross-functionally with design, analytics, and legal teams to deliver campaigns that are aligned, compliant, and performance-drivenMonitor key performance indicators and deliver insights and optimizations Qualifications GENERAL KNOWLEDGE, SKILLS & ABILITIES:5–6 years of hands-on email marketing experience in B2C or DTC, ideally in healthcare or other regulated industriesDemonstrated success owning both strategic planning and in-platform execution for email programsExpertise in designing and optimizing automated customer journeysStrong understanding of A/B and multivariate testing methodology, with a passion for learning through experimentationExperience leading or playing a critical role in ESP migrations (Salesforce Marketing Cloud, Klaviyo, Listrak, etc.)Familiarity with AI tools used to increase production efficiency, enhance testing workflows, or enable smarter personalizationWorking knowledge of HTML and dynamic content developmentStrong attention to detail, project management skills, and ability to manage multiple campaigns and priorities simultaneouslyCollaborative, self-motivated, and energized by building things from the ground up Need help finding the right job? We can recommend jobs specifically for you! Click here to get started.