The Email & Customer Relationship Management Manager drives customer retention and engagement strategies and nurtures the loyalty program for the brand. This role collaborates closely with Commercial Strategy, Ecomm, Product, and Creative teams to develop effective seasonal and evergreen campaigns. It also implements strategies in response to insights gained from daily analysis and broader trends. The Email & CRM manager will own the execution of brand campaigns across our CRM channels (email and SMS). Additionally, the role will be responsible for managing cross-functional details and managing channel-specific actions, including content distribution, campaign reporting and channel analysis.