Overview

Lead and grow Crocs’ e-commerce business in China (with platforms like JD.com and RED/Xiaohongshu) by driving operations excellence, campaign execution, and platform management—ensuring both strong financial performance and a premium consumer experience.

What You'll Do 1. E-commerce Operations:

Lead daily operations and long-term planning for online sales

Collaborate with merchandising, marketing, finance, and external vendors (TP, JD, RED, logistics)

Deliver topline revenue and P&L health

Drive innovation in operational processes

Manage vendors and lead cross-functional projects

2. Platform Management:

Maintain strong relationships with JD & RED

Oversee product launches, promotions, digital campaigns, and shopping festivals

Ensure efficient order fulfillment and consumer satisfaction

3. KPI:

Revenue & growth vs. plan

Profitability vs. plan

Conversion rate, UPT, ASP, platform rating

User experience & fulfillment efficiency

4. Key Stakeholders:

Internal: Country leadership, merchandising, finance, retail, marketing

External: JD.com, RED, TPs, fulfillment partners

What You'll Bring to the Table

Education: Bachelor's degree or above

Experience:

6+ years in e-commerce

3+ years in team management

Must have hands-on experience with JD.com

Experience with RED or Tmall is a plus

Skills:

Strong digital ops and campaign planning background

Cross-functional leadership

Vendor and platform relationship management

Knowledge of CRM, CS, logistics, and digital marketing (paid, content, SM

 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

Job Category: Corporate