The eCatMan Lead will be responsible for developing eCategory management at KHC. This role will develop capabilities, playbooks, and tools that enable advisors to leverage data and insights to deliver eCom category strategy with customers that will enable both category and KHC financial growth goals. This role will act as the trusted Digital expert, influencing digital shelf fundamentals, search, and online merchandising to drive holistic category strategy across digital touchpoints.
Essential Functions & Responsibilities
Holistically own and define what eCategory management means for KHC: Develop the insights, strategy, roadmap, and approach for KHC to unlock category value and holistic captaincy across top retailers
Integrate into shopper insights roadmap and build findings + cross-retailer data to inform best practices and opportunities to grow the category across retailers
Identify omni-integration opportunities into existing reports and routines; be the key digital advocate for the category strategy team, and lead the future of retail, defining digital evolution while delivering today
Create insights & capabilities around eshelving/taxonomy, attributes, tentpole merchandising/pinning, visual nav, substitutions, variation strategies, paid/organic search standards, macro site planning
Develop playbooks and leading training, embedding, and change management of capabilities and tools across field catman and eCatman Sr. Managers
Expected Experience & Required Skills
Highly analytical – ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator)
Strong storytelling ability through strategic use of visual tools such as PowerPoint and Mekko and a customer mindset presentation style
Strong problem solving and analytical skills, as well as intellectual curiosity, with a proven ability to work on multiple assignments and prioritize
Ability to thrive in ambiguity with a self-starter, proactive mindset, working to continuously create and define the future of digital category management
Strong people and leadership skills, ability to influence and drive change management
Management experience to enable leading a team of customer eCatman resources
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$137,400.00 – $171,700.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee’s Home – National
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.