Eastern Europe Ultrasound Academy & Events Manager
GE HealthCare
**Job Description Summary**
We are seeking an experienced and results-driven Event Manager to lead the planning, execution, and optimization of events and trade shows for the Eastern Europe Ultrasound direct and indirect territories aligned with the overarching strategy to create an Ultrasound Academy.
As a Eastern Europe Ultrasound Academy & Events Manager, you will play a critical role in creating and executing seamless customer events, trainings, webinars, and product launches—elevating brand awareness and customer experience, supporting sales initiatives, and optimizing our performance at events. In this role, you will be responsible for project management, timely coordination with various internal and external stakeholders, resource optimization and allocation, and extensive collaboration with peers.
**Job Description**
**Responsibilities**
+ Participating in the planning phase and execute the annual event strategy aligned with overall marketing and sales objectives. Ensuring strong collaboration and alignment with Modality and Marketing Managers.
+ Aligning and collaborating with the Eastern European Product team to manage KOL participation and involvement in our events.
+ Organizing and executing a range of events including internal and external customer meetings, medical conferences, product launches, customer workshops, and webinars.
+ Developing a project management mechanism that allows adequate timing for each phase required to deliver a flawless event.
+ Creating a Standard of Work with clear roles and responsibilities.Working closely with Modality Managers, Commercial Managers, the Marketing Manager, and external vendors to ensure successful event outcomes.
+ Planning events according to budget allocations and support budget estimations.
+ Aligning with the Marketing team to ensure consistent brand messaging across all event touchpoints, including booth design, collateral, and presentations.
+ Improving, optimizing, and driving lead capturing at events, and collaborate with sales teams for effective follow-up. Coordinating with Modality Managers and the Marketing Manager to analyze event performance metrics.Ensuring all activities comply with industry regulations (e.g., FDA, AdvaMed, Sunshine Act).
**Qualifications:**
+ Experience in event planning and execution, preferably in the ultrasound or medical device industry,
+ Strong project management and organizational skills,
+ Experience managing external vendors and agencies,
+ Good knowledge of CRM systems (Salesforce preferred) and marketing automation tools,
+ Willingness to travel (30%),
+ Knowledge of regulatory compliance in medical marketing is a strong advantage.
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**Additional Information**
**Relocation Assistance Provided:** No
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