Under the direction of the Supervisor, Mobile Marketing & E-Commerce, the E-Commerce Specialist is responsible for driving revenue across a variety of digital product verticals and loyal platforms. Responsible for executing, managing, and optimizing E-Commerce marketing campaigns, in addition to driving learnings, insights, and recommendations based on user behavior and testing outcomes.

The E-Commerce Specialist is a key position on the Mobile & E-Commerce team that will work collaboratively and independently to ensure initiatives are designed around a holistic guest experience, drive a profitable and personalized experience, are executed in an efficient and timely manner, are evaluated for profitability, and prove a positive Return on Investment (ROI) for time resources against revenue generated.Essential Duties And Responsibilities

1. Strategically develops, executes, and analyzes E-Commerce marketing strategies through market research, competitive analysis, and self-generated insights. Produces integrated marketing campaigns and initiatives across multiple channels from email, web, App, Social Ad Integration, online search/advertising to drive customer interest in Yaamava’ Resort & Casino and loyalty products. 
2. Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes gathering creative assets, targeting lists, and campaign approvals, while ensuring timely execution.
3. In partnership with Strategic Marketing Leadership, identify new audiences and segments, market to known high-value players and player groups, and develop a digital strategy with targeted multi-channel marketing initiatives that successfully build profitable, long-term relationships with Yaamava’ customers.
4. Builds and maintains the E-Commerce campaign calendar(s), and personal project tracker.
5. Presents complex information, strategy, and recommendations clearly and succinctly.
6. Monitors campaign tracking and performance tests, to ensure optimal performance, personalization, and user journey.
7. Works with developers and stakeholders to optimize digital experiences for guests.

8. Performs other duties as assigned to support the efficient operation of the department.

Education, Experience And Qualifications

Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required. 

Minimum two (2) years of experience in multiple communication channels including e-commerce, direct mail, e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media required. Previous experience within the gaming or hospitality industries preferred. 

Related, relevant and/or direct experience may be considered in lieu of minimum educational requirements indicated above. 

Knowledge, Skills And Abilities (Ksa)

Knowledge of the current product functionality to support pre-sales/sales teams to fulfill strategic requirements of the role required.

Experience in the following areas preferred: 

E-Commerce store/shopping platforms (Shopify, WooCommerce, Magento or Demandware). 

Hotel booking engine conversions as well as Hotel OTA program management (Trip Advisor, Expedia, Booking.com, etc.). 

Google Analytics – setting, reporting, and updates (e-commerce/goals, Google Tag Manager, etc.). 

Paid social media/display acquisition and revenue-generating campaigns. 

SEO/SEM/PPC experience (Google AdWords, Amazon).  

App attribution /remarketing tools (AppsFlyer, Google Firebase). 

Able to work collaboratively and independently 

Have demonstrable oral and written communication skills. 

Assertive, detail oriented and have strong organizational skills. 

Able to take calculated risks with potential for a positive return on investment (ROI). 

Able to translate business goals and outcomes and create actionable, measurable plans. 

Appeal to innovation, best-in-class standards, and continual learning and development. 

Licenses, Certifications And Registrations

At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

No Driving Responsibilities: Role does not require a driver’s license or insurance.

Physical Requirements/ Working Conditions – Environment

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

Primary work environment is in a climate-controlled office setting.

Work requires travel to attend meetings, trade shows, and conferences.

Incumbents may be required to work evening, weekend and holiday shifts.

Must be able to work in a fast-paced, high-demand environment.

Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.

Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.

Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.

Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone.

Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility.

Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties.

Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.

The employee may be exposed to fumes or airborne particles including secondhand smoke.

Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!

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