Entity:
Customers & Products
Job Family Group:
Job Description:
About the role
We are looking for an E-commerce Sales Manager to join bp's Castrol Korea to develop and implement effective e-commerce growth strategies to identify and capture new customer base and business opportunities for Castrol Korea but not limiting to product, service and O2O area. The role will also create and deliver clear customer value proposition and offer to explore shared mobility business and partnership opportunity together with commercial team.
Key Accountabilities
E-commerce:
Develop annual online strategy aligned with the global business, ensuring sales growth and market share
Develop and implement effective e-commerce growth strategies to identify and capture new customer base and business opportunities with clear annual GMV target
Optimize end-to-end e-commerce journey for our customers, from lead generation to conversion and post-purchase follow-up.
Manage and maintain e-commerce platforms, including product listings, pricing and inventory management.
Enhance customer experience by working closely with other departments, such as marketing, content, and customer service.
Develop/maintain relationship with internal/external platform vendor and distributors. Develop potential digital opportunities in terms of sales opportunities and new channel.
Co-work with marketing team for overall digital market trend and promotion activities.
Optimize end-to-end e-commerce journey for our customers, from lead generation to conversion and post-purchase follow-up.
Operational effectiveness :
Manage daily order processing and tasks across assigned platform.
Maintain and update master files to reflect accurate order, return, and pricing data.
Oversee the distribution and inventory control of GWP (Gift with Purchase) items for customer fulfillment.
Analyze the database of e-commerce, customer’s behavior and pattern and develop the targeted promotion strategy and product.
Requirement:
BA or MA in Marketing / Business Administration/ Economics
MBA or equivalent post graduate degree in business or Marketing desirable
Experience
At least 8 years of experience B2C or B2B Marketing in lubricant or global FMCG companies, in the e-commerce industry with a proven track record of driving online sales and achieving revenue targets.
Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, order management systems, and customer relationship management (CRM) software.
Excellent analytical skills in analyzing data, conducting market research, and understanding customer behavior to identify trends and opportunities for growth.
Great analytical mindset with an ability to use data to drive decision-making and present solutions
Experience of working with agencies across multiple channels and countries
Experience of working in a matrix organization with complex customer interfaces
Lubricants experience desirable but not essential
Shared mobility industry experience desirable but not essential
At bp, we provide the following environment and benefits to you:
• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• Possibility to join our social communities and networks
• Learning opportunities and other development opportunities to craft your career path
• Life and health insurance, medical care package
• And many other benefits!
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.
Don’t hesitate to get in touch with us to request any accommodations!
Travel Requirement
Relocation Assistance:
Remote Type:
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.