**Position Snapshot** + Nestlé Waters & Premium Beverages, Assago Headquarter + Permanent contract + At least 3/5 years in eBusiness roles (other Digital marketing or sales roles are considered relevant experiences) + Fluent in Italian and good knowledge (written and spoken) of English **Position Summary** The eBusiness Lead has the purpose to drive the development of the eBusiness in Water, Beverage and Aperitif segments in cooperation with all other related functions. **A day in the life of eCommerce Lead** + Define and bringing to life the eNNS ambition for the company, ensuring alignment with overall Business objectives. + Develop Channel Strategies & Digital execution in the eRetail, Pure Player and last mile delivery channels to increase Market Competitiveness + Track promotions, activations and analyse market share performance in collaboration with Market Intelligence team + Monitor and continuously optimize key Digital Shelf KPIs in collaboration with marketing team + Defining and implementing the strategy for the Digitalization of the OOH Channel, with a specific focus on eB2B. + Work in synergy with Sales Team to identify and capitalize on new growth opportunities with current and potential clients. + Working closely with the Marketing team to drive lower funnel communication and increase drive to purchase. **What will make you successful** + Experience in eBusiness development, ideally within FMCG sectors. + Knowledge of eRetail and pure player channels, including industry trends and best practices. + Background in digital marketing or performance media is considered a plus + Ability to think laterally and develop innovative eBusiness strategies that drive results. + Excellent communication and collaboration skills, with the ability to work effectively in a team and independently. + Strong analytical and problem-solving skills, with the ability to identify and capitalize on market opportunities.