Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Delivering resultsMarketing preferably in the fast-moving consumer goods sectorOur brands and business with a clear understanding of our consumersDelivering results autonomously and influencing stakeholdersAnalytical skills and a creative mindset—a balance of commercial and strategic acumenPresenting a story in an inspiring and convincing mannerProject management from design to completion with an action orientation

JOB SUMMARY

The role is critical in managing, executing the E-Commerce business in the Vietnam market. Working closely with the Vietnam E-commerce Head, the role is responsible for executing the total E-Commerce business, whilst also having strong working links with the Southeast Asia E-commerce team.

MAIN RESPONSIBILITIES

Work closely with the Vietnam cross-functional team to manage, execute, and operate the day-to-day ecommerce business that delivers the long-term ambition outlined in a Picture of Success for each flywheel component with defined KPIs and initiatives to achieve the annual contract (AC) target.

To do this the applicant will need to:
• Manage, execute day-to-day ecommerce operation.
• Collaborate cross-functionally and deliver an e-commerce campaign that is relevant to the Vietnam market based on local trends and insights.
• Manages lower-funnel media with the support from agencies:
➢ Marketing packages with platforms
➢ Lower-funnel media such as paid ads, CPAS, affiliates
➢ Manage A&C budget.
• Manages commercial plan that delivers the AC commitments by:
➢ Outlining and deploying actions against the E-Commerce Fly Wheel
➢ Create, manage, and review the e-commerce promotion plan.
➢ Building strong partnerships with local E-tailers and distributors/enablers.

RESPONSIBILITY PILLARS

E-Commerce Management & Execution:
• Manage and execute an e-commerce business that enables MDLZ to unlock growth and build e-commerce capability over the Strategic Planning horizon (3-4 years).
• Management covers e2e commerce across key building blocks for B2C (pure players, last milers, omni-channel, social commerce) and eB2B initiatives.
• Drive local alignment with key stakeholders and deliver an e-commerce operation that is relevant to the Vietnam market based on local trends and insights.
• Work closely with the E-commerce Head and align strategy to Southeast Asia E-Commerce priorities.

Customer Facing:
• Create, propose, and agree on annual JBP with key customers that are tracked monthly.
• Lock in annual growth plans and initiatives with key customers.

E-commerce Fundamentals:
• Manage execution approach, investment plan, and tracking of key flywheel KPIs:
➢ Assortment – Review assortment, range, pricing for all brands. Track performance and course correct through collaboration with sales & marketing.
➢ Availability – Create a strong portfolio and listing and track against on-platform listings, closing gaps where found.
➢ Content – Ensure all product content is best in class with key search terms, images identified and implemented.
➢ Search – implement organic and paid search campaigns, track ROI and performance.
➢ Activation – execute and track annual activation calendars with key retailers through collaboration and building with Marketing and Category Planning teams.
 

E-commerce Annual Planning and Targets:
• Provide input on e-commerce targets in the year on NR, GSD, and A&C.
• Provide bottom-up forecasts to deliver the E-comm target.
• Manage trade spending for all E-Com channels
• Track monthly performance and course correction vs plan.

E-commerce Cross-Function Management:
• Work closely with cross-functional stakeholders to deliver the e-commerce agenda.
• Work with external parties such as enablers, content production agencies, retailers, and other parties as needed.

JOB REQUIREMENTS

• Bachelor's degree in BA or relevant majors.

• Minimum 2 years of experience in E-commerce or Digital Sales or Marketing, prefer experience in FMCG companies.

• Strong stakeholder management, planning and execution skills.

• Good critical thinking and problem solving skills

• Good communication in both English and Vietnamese.

Number of Openings Available0

No Relocation support available

Business Unit Summary

Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing