E-Commerce Executive
Coty
E-Commerce Executive
**About the Role…**
We are looking for a driven and detail-oriented E-commerce Executive to join our Coty Luxury Malaysia team. You will support the execution of digital and commercial strategies across our luxury beauty portfolio, working with cross-functional teams to enhance online performance and user experience. This role offers hands-on exposure to content, campaigns, data analysis, and market insights to help drive growth and elevate brand presence online.
**KEY RESPONSIBILITIES**
+ Plan and executee-commerce promotional activities (Lazada / Shopee / Zalora / Tiktok / relailer.com) aligned with the Integrated Commercial Planning process. Ensure accurate setup of promotions (e.g., bundles, discounts, vouchers) and manage inventory accordingly.
+ Liaise with internal teams (e.g., design, brand) and external partners (e.g., agencies, platforms) to ensure seamless execution of e-commerce plans and campaigns. Provide daily operational and administrative support to ensure smooth execution.
+ Support and monitor digital initiatives including KOL campaigns, content creation, social media posting (Xiaohongshu, Instagram, TikTok, Facebook), and livestreams to drive traffic and engagement across platforms.
+ Track, measure, and report on the performance of eCommerce and digital marketing initiatives. Leverage data analytics to develop actionable strategies for demand generation, customer acquisition, and retention.
+ Perform regular market analysis and competitive benchmarking, particularly within the luxury beauty category, to identify trends and opportunities.
+ Assist in continuous improvement in the online shopping journey, from product content to customer service, ensuring a seamless luxury experience.
+ Work with internal teams to develop best-practice eCommerce content aligned with global standards and localized for impact.
**WHAT YOU’LL BRING**
**_ESSENTIAL:_**
+ Bachelor’s degree in any discipline.
+ Minimum 1 year of experience in eCommerce, digital marketing, or a related field.
+ Strong analytical, number sense and problem-solving skills.
+ Proficient in Microsoft Office (Excel, PowerPoint, Word).
+ Must have excellent organizational skills, attention to detail, and the ability to prioritize in a fast-changing environment
+ Strong communication and organizational skills.
+ Ability to work independently and as part of a larger team
+ Proactive problem prevention and issue resolution ability
+ Interest or background in the luxury beauty industry is a plus.
Country/Region: MY
City: Kuala Lumpur
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