E-Commerce D2C Product Manager חברת נספרסו
Nestle
**Nespresso is hiring E-Commerce D2C Product Manager**
**Job description**
+ Act as the eCommerce representative in defining and planning all projects to ensure the effectiveness and consistency of all delivered experiences.
+ Manage the eCommerce DTC team members and plan their activities in accordance with the defined Operating Plan (OP).
+ Ensure a seamless experience and optimized purchasing path from call-to-action elements to landing pages.
+ Coordinate the definitions and integration of all customer journeys, product launches, and digital campaigns into the content management system (including copy, visuals, banners, etc.)
+ Define, plan, and activate eMerchandising activities through cross-selling, upselling, and eCustomer Relationship Management (eCRM) strategies.
+ Collaborate with the Customer Relations Center (CRC) to anticipate peaks in customer requests, manage customer complaints, and coordinate with the Supply Chain to ensure accurate demand planning.
**Must have:**
+ Minimum of 3 years of hands-on experience in eCommerce operations or product management.
+ Strong experience in web mastering and eCommerce platform management (including Content Management, Merchandising, A/B testing, and personalization).
+ Proven experience with Google Analytics.
+ Understanding of online acquisition activities and their impact on eCommerce sites.
+ Excellent knowledge of online performance marketing campaigns.
+ Experience in working with and influencing individuals and teams/functions outside of direct reporting lines.
+ A degree in Business or Commerce.
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