Petah Tikva, ISR
10 days ago
E-Commerce D2C Product Manager חברת נספרסו
**Nespresso is hiring E-Commerce D2C Product Manager** **Job description** + Act as the eCommerce representative in defining and planning all projects to ensure the effectiveness and consistency of all delivered experiences. + Manage the eCommerce DTC team members and plan their activities in accordance with the defined Operating Plan (OP). + Ensure a seamless experience and optimized purchasing path from call-to-action elements to landing pages. + Coordinate the definitions and integration of all customer journeys, product launches, and digital campaigns into the content management system (including copy, visuals, banners, etc.) + Define, plan, and activate eMerchandising activities through cross-selling, upselling, and eCustomer Relationship Management (eCRM) strategies. + Collaborate with the Customer Relations Center (CRC) to anticipate peaks in customer requests, manage customer complaints, and coordinate with the Supply Chain to ensure accurate demand planning. **Must have:** + Minimum of 3 years of hands-on experience in eCommerce operations or product management. + Strong experience in web mastering and eCommerce platform management (including Content Management, Merchandising, A/B testing, and personalization). + Proven experience with Google Analytics. + Understanding of online acquisition activities and their impact on eCommerce sites. + Excellent knowledge of online performance marketing campaigns. + Experience in working with and influencing individuals and teams/functions outside of direct reporting lines. + A degree in Business or Commerce.
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