E-commerce Analyst
Publicis Groupe
**Company description**
PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Hyderabad, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.
**Overview**
Your responsibilities as a an E-Commerce) –
+ Manage multichannel E-Commerce Platforms on Amazon, Criteo, Citrus, Lazada, Shopee
+ Knowledge on Amazon Editor is a must
+ Knowledge on Google Ads Editor and Bing Ads Editor is a must
+ Hands on experience with media planning, campaign setup and optimization
+ Quality check of reports and analysis followed by insight sharing on campaign performance and troubleshooting
+ Work with internal teams to provide clients with Search recommendations and optimization strategies that align with objectives
+ Traffic all creatives into platform and set up campaigns prior to launch date
+ Maintain knowledge of media technology and analytical tools
+ Navigate through variety of third-party systems to complete monthly billing documentation
+ Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
+ Maintaining daily pacing reports, weekly and monthly performance reports & post campaign analysis reports
+ MS Excel, Google Sheets, Data Studio, PowerBI & Presentations
+ Automation to save time and increase productivity
+ Performance management
+ Conducting monthly connects and supporting MBRs, QBRs & annual reviews
+ Assist in preparing pitches for new clients
You will fit right in if you have –
+ Any graduate (Specialization in Marketing, Digital Technologies, Business Management, or relevant field would be preferred)
+ 1 to 3 Years of experience in campaign management for AMS Search and Amazon DSP
+ Strong knowledge in various E-Commerce Platforms on Amazon, Criteo, Citrus, Lazada, Shopee
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