GENERAL PURPOSE FOR JOB:
The Donor Relations Specialist (DRS) will lead the design and implementation of a strong Mid-Level donor relations program for the Northern New England Division. This role will develop a comprehensive action plan in managing the Mid-Level donor portfolio of up to 450 Mid-Level donors to identify and qualify, cultivate, solicit, and steward donors with a goal of retaining and upgrading their gifts as well as consideration of transitioning donors to Major Gifts or Gift Planning portfolios. This position will also work in tandem with the direct mail and marketing program and database to determine a strategic plan of cultivation, solicitation, and stewardship efforts for Mid-Level donors identified through those channels. This will involve engagement by strategic communications through all mediums and personalization of outreach, including virtual or in-person donor visits as needed. This position will determine appropriate and meaningful Mid-Level donor annual fundraising and marketing strategies and will work collaboratively with the Northern New England Community Relations and Development Team to ensure that The Salvation Army’s mission and fundraising objectives are met or exceeded. There is a working relationship with the Territorial Headquarters’ Associate Director of Major Gifts who provides support on portfolio management and goal setting. Direct marketing practices will be leveraged with major and gift planning components and approaches as an enhanced form of direct marketing to raise revenue but to also cultivate and nurture strong bonds and relationships with The Salvation Army.
ResponsibilitiesESSENTIAL DUTIES AND RESPONSIBILITIES:
Administrative Responsibilities
Analyze and regularly evaluate the Divisional Donor Database to identify potential Mid-Level prospectsResearch donors and prospects to determine their financial capacityTrack Mid-Level giving prospects and donors and document their cultivation, solicitation, and stewardship activities in the CRM databaseActs as primary contact for incoming phone calls and email requests from Mid-Level donors, soliciting feedback and tracking response in the CRM databaseCommunicate effectively with the THQ CRM team and participate in required webinars and meetingsProficient with word processing, database/spreadsheets, and donor tracking softwareDetail oriented and ability to work in fast-paced environmentStay abreast of industry best-practices in Mid-Level donor management and implement applicable innovations
Stakeholder Communication
Build relationships with current and lapsed Mid-Level donors via phone calls, personalized email communications, ongoing written contact, virtual and in-person visits, and eventsEngage the Mid-Level donor group with highly personalized outreach effortsDevelop plans that demonstrate appreciation, recognition, and engagement of Mid-Level donorsParticipate in establishing Salvation Army client success stories and testimonials as a tool in overall donor cultivation strategiesClear and persuasive written and verbal communication, presentation, and organizational skillsServe as an ambassador of The Salvation Army both internally and externallyExcellent written and verbal communication skills, including public speakingEffective interpersonal skills and proven expertise in building and maintaining positive relationships with diverse individuals
Fundraising Support
Establish strategic engagement plans to identify, qualify, educate, cultivate, and solicit gifts from Mid-Level donorsManages a portfolio of up to 450 Mid-Level donors in the cultivation of relationships, solicitations, gift acknowledgment, and stewardship communicationsTiering all Mid-Level qualified donors to ensure that priority is given to those most interested in becoming more engagedUse analytical and experiential thinking to evaluate donor capabilitiesBe knowledgeable and engaged with the annual strategic plan for overall direct response and mail appealsWork with other fund development officers and Salvation Army officers to ensure collaboration between direct mail, foundation, corporate, major, and gift planning effortsDevelop and implement strategies that nurture donor loyalty and foster personal relationships with The Salvation ArmyWork collaboratively with Donor Relations and Gift Planning to identify and transition higher capacity donor prospectsTake the lead on identifying potential prospects for matching gifts and momentum-building gifts for annual campaigns and eventsCollaborate on creative design, messaging, and data segmentation for Mid-Level prospect mailingsA high level of comfort with direct donor interaction, including discussions of personal and family finances, and soliciting philanthropic gifts is a must
Financial & Compliance Responsibilities
Research donors and prospects to determine their financial capacityDemonstrated ability to set and achieve goals as well as meeting deadlinesA proficiency in Word and Excel, as well as experience with donor tracking and/or CRM database software (Salesforce is a plus)
Special Projects & Other Duties
Participates in all other duties and activities as requested or assignedShould enjoy problem solving, analytics, and should exude energy and self-initiativeAble to work independently in a complex environment, managing multiple projects and conflicting prioritiesWillingness to travel occasionallyGift officer experience preferred with demonstrated success in developing strategies for cultivation, solicitation, and stewardship QualificationsEDUCATION AND EXPERIENCE
Bachelor’s degree and a minimum of three to five years’ experience in a non-profit fundraising role with a proven record of successProfessional certification (CFRE) a plus
SKILLS AND COMPETENICIES
Effective interpersonal skills and excellent written and oral communication abilitiesProven expertise in building and maintaining positive relationships with diverse individualsShould enjoy problem solving and should exude energy and initiativeA high level of comfort with direct donor interaction, including discussions of personal and family finances and asking for philanthropic gifts is a mustA proficiency in Word and Excel, as well as experience with donor tracking and/or CRM database software (Salesforce) is preferredAdept at data analyticsWell-developed oral and written communication skillsAble to work independently in a complex environment, managing multiple projects and conflicting prioritiesWillingness to travel on occasionDemonstrated ability to set and achieve goals as well as meet deadlinesDesire to learn and be a collaborative team playerMust have valid driver's license, a clean driving record, and access to vehicle during working hours
COMPENSATION AND BENEFITS
Generous paid time offPaid holidaysSick leavePersonal daysBereavement LeaveExcellent medical, dental, and vision benefitsShort-term and long-term disabilityRetirement plan*Benefits may vary based on position classification and eligibility.
The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
The information in this job description indicates the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory, or all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description. Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions of this position. Acceptable job performance includes the completion of the job responsibilities as well as compliance with the policies, procedures, rules and regulations of The Salvation Army.
The employee occupies a position of trust and is expected to maintain confidentiality and exhibit loyalty to The Salvation Army and the staff of The Salvation Army in all job-related matters and activities.
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