Job Title: DMC Specialist – Personal Care
Department: Marketing
Reporting Channel: Reports to Media & Digital lead
Location (City, Country): Dhaka, Bangladesh
Key Accountabilities/ Responsibilities:
This role is responsible for planning and implementation of Digital Marketing, Media & Digital Commerce for their Business Unit.
Digital Marketing, Media & Digital Commerce
Flawless design and execution of full funnel media campaigns from awareness to conversion including traditional to specific digital plans, data driven campaigns in the market, delivering maximum sales, return on investments, breakthrough innovation and functional excellence. Develop and launch performance marketing campaigns that reflect the consumer journey and drive conversion to purchase. Create best-in-class briefs and drive overall quality of communication strategy and performance. Being agile in experimenting media innovations and solutions to maximize impact and reach in digital. Execute regular digital media operation (brief sharing, monitoring and result sharing). Design and lead the social-first approach in Personal Care with focus on influencer marketing
Data Analytics & Measurement
Ensure month-on-month planning and execution of communication plans on TV, Print, Digital in alignment with set objective (Reach, GRP, Frequency etc.) and budget. Set data strategy to ensure always-on high-quality data driven marketing for brands. Ensuring it complements digital priorities and drives clear value and usage. Ensured all reporting, campaign measurement and ROI is delivered Gather, analyse and evaluate multiple data sets to generate meaningful insights and regularly review category media performances with BU, share learnings and take corrective actions.
Activation
Concept development and testing of activation modalities. OTIF landing of the activity and achieve planned objective. Drive efficiency, effectiveness and innovation to derive maximum output from the initiatives. Result analysis and sharing with relevant stakeholders.
Others
Work with agencies to build mutually beneficial partnerships, holding both parties to account. Collaborate across commercial teams to develop agency partnerships that deliver on quality, innovation and cost. Work with broader Marketing & CD to define the right model for social, Be an excellent communicator with senior stakeholders, peers and reports. Ensure OTIF deliveries from the media buying agency & activation agencies. Applying governance through internal data policies that cover how data is gathered, stored, processed, and disposed of (including Unilever's five data privacy fundamentals).
Skills Required:
Digital Marketing, Media & Digital Commerce
Data & Insights Driven
Project Management
Leading in a Digital World
Experience Required:
2+ years of experience in content/social media/digital marketing
Experience in brand activation / event management
Leadership Skills Required:
Stay 3 Steps Ahead- You are bold and creative in your thinking to make breakthroughs in performance. Anticipating and staying ahead of consumer needs and external trends, shifting from reacting to leading, shaping and disrupting the market.
Delivering with Excellence- the emphasis on delivering everything with excellence and pace, taking personal ownership, and holding each other accountable. We aim to shift from pride in thinking to pride in execution, developing breakthrough solutions.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.