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The Divisional Director of Sales at Sinceri Senior Living plays a pivotal role in driving census growth by executing divisional sales strategies aligned with company objectives. This position provides strategic leadership, coaching, and operational support to Regional and Community Sales Directors across multiple communities. By developing high-performing sales teams, implementing effective processes, and ensuring consistent CRM utilization, this role enhances lead conversion and move-in retention. The Divisional Director of Sales serves as a key liaison between the field and corporate leadership, translating national priorities into divisional action.
Essential Job Functions:Strategic Sales Leadership
Execute divisional sales strategies that align with enterprise-wide census and revenue goals.Collaborate closely with the Vice President of Sales & Marketing (VPSM) to ensure cohesive sales messaging, product positioning, and promotional timing.Supervise and support up to three Regional Director of Sales and Marketing (RDSMs) and one Sales Specialist within the assigned division.Team Development & Mentorship
Lead the onboarding process for new Regional and Community Sales Directors or Sales Specialists.Facilitate monthly sales training sessions in coordination with the VPSM.Conduct monthly coaching calls, in-person field visits, and ongoing performance reviews to develop sales leaders and foster a culture of accountability and growth.Sales Enablement & Execution
Monitor CRM usage across communities to ensure full adoption, lead pipeline accuracy, and timely follow-up.Deploy training initiatives related to new sales tools, scripts, and system enhancements across the division.Establish and promote divisional best practices for lead inquiry handling, home visit conversions, and the deposit-to-move-in process.Minimum Eligibility RequirementsMinimum of 5 years of progressive sales leadership experience, including direct oversight of regional or multi-site sales teams.Proven track record of driving census growth and achieving sales targets in the senior living, assisted living, skilled nursing, or related healthcare industry.Demonstrated success in developing and mentoring high-performing sales professionals at the regional or community level.Strong strategic thinking with the ability to execute divisional sales plans aligned with organizational goals.Exceptional interpersonal, negotiation, and influencing skills with the ability to build trust and credibility across all levels of the organization.Excellent written and verbal communication skills, with a high level of professionalism and executive presence.Strong organizational and time-management skills; must be able to manage multiple priorities in a fast-paced, geographically dispersed environment.High level of initiative and accountability; must be self-motivated, goal-oriented, and results-driven.Advanced computer proficiency, including CRM systems (e.g., Sherpa, Enquire, or similar), and Microsoft Office Suite.Ability and willingness to travel regularly throughout the assigned division.Ability to represent Sinceri Senior Living in a positive, mission-aligned manner at all times.