The ideal candidate has experience with communications, public relations, and digital marketing/fundraising within a nonprofit setting. This role requires strategic vision, creativity, communications experience, and the ability to lead cross-functional initiatives. In addition to providing guidance to the mar-comm team, this position will also be directly responsible for developing and executing internal communications plans, serving as a liaison to leadership, and driving results through data-informed decision-making. A strong commitment to donor-centric storytelling and clear, consistent communication is essential to success in this role.

 

DUTIES AND RESPONSIBILITIES:

Marketing/Branding – Work with Divisional Development team to develop and implement integrated marketing plans and materials (may include annual reports, newsletters, other collateral); ensure consistent messaging; ensure adherence to brand standards; act as liaison with Territorial CRD Department on regional / national campaigns. Crisis Communications / Issues Management – Manage crisis / issues communications; prepare spokespersons (with support from Territorial CRD Department as needed) Emergency Disaster Services (EDS) Communications / Public Information Officer (PIO) – act as Divisional PIO in disaster situations; gather and share news, photos, statistics from the scene of the disaster, coordinate media opportunities; act as liaison with Territorial CRD Department on communications. Always work toward coordinating all of the above with Divisional Development team to help ensure an integrated development / fundraising approach Serve as the primary brand steward, maintaining brand integrity and ensuring alignment across national, territorial, and divisional offices. Communicate national branding campaigns across the division. Keep up with and train teams on best practices in brand management, marketing trends, and integrated communications strategies. Collaborate with the Donor Care team to ensure all direct marketing communications are donor-centric, leveraging clear, compelling, and well-crafted messaging to maximize engagement.

 

Collaboration & Storytelling Integration

Work closely with content teams, including fundraising, storytelling, and digital content teams, to align messaging and maximize the impact of The Salvation Army’s storytelling resources. Work with the DOD and fundraisers, as requested to develop a cohesive approach to donor communications, ensuring messaging is consistent, engaging, and emotionally compelling across marketing touchpoints. Identify and integrate compelling stories into marketing materials, ensuring storytelling is leveraged effectively for donor outreach efforts.

 

Leadership & Team Oversight

Lead and mentor personnel, which includes; Digital Manager (digital fundraising, social media, email campaigns, paid media, and website strategy). Foster a collaborative team culture, empowering staff to leverage their expertise while working toward shared goals. Demonstrate leadership, with knowledge of and experience in public relations, marketing, social media, branding, crisis communications. Establish a regular cadence of meetings with direct reports to ensure seamless communication and coordination. Foster a collaborative environment through regular online and offline communication methods.

 

Brand & Vendor Oversight

Oversee The Salvation Army’s brand presence across all paid, owned, and earned media channels. Maintain brand guidelines and ensure compliance across national, territorial, and divisional marketing efforts.

 

Internal & Field Communications

Develop and implement internal communication strategies to streamline messaging across the division. Ensure key messages, updates, and initiatives from The Salvation Army National Headquarters and the Western Territory are disseminated effectively and in a timely manner. Serve as the primary liaison to corps or program marketing and communications leaders, offering strategic guidance and resources. Coach / equip officers and staff at Divisional Headquarters, Corps and Programs in any / all of the above areas (with training support from THQ as needed) Develop training tools such as orientation materials, and instructional collateral for use in the field

 

Advertising & Media Campaigns

Coordinate division-wide advertising campaigns and manage divisional and market-level media buys (broadcast, not digital). Align marketing efforts with strategic objectives, ensuring all messaging supports fundraising and brand awareness

 

Report & Performance Analysis

Develop and deliver regular reports on marketing, communications, and brand performance, evaluating effectiveness across direct mail, digital fundraising, PR, advertising, and internal communications. Provide monthly reports to the Director of Development, tracking key performance metrics. Use data-driven insights to refine strategies, optimize marketing investments, and ensure measurable ROI. Ensure marketing performance aligns with The Salvation Army’s fundraising objectives and donor engagement goals.

 

KNOWLEDGE, SKILLS, AND ABILITIES required

Strong background in integrated communications and marketing Ability to lead and mentor personnel, fostering collaboration and leveraging subject matter expertise Proven ability to develop and execute internal and external communications strategies aligned with organizational goals Excellent written and verbal communication skills, with the ability to craft donor-centric, compelling messaging Demonstrated experience in digital marketing/fundraising, including campaign strategy, content development, and performance tracking Deep understanding of advertising, media campaigns, and vendor management to ensure successful fundraising initiatives Strong data-driven decision-making skills to track marketing performance and refine strategies for optimal ROI Ability to navigate complex organizations, balancing strategic vision with operational execution Proficient in leading cross-functional initiatives with teams from diverse disciplines to achieve shared goals Project management skills to oversee multiple priorities in a fast-paced, dynamic environment Familiarity with digital marketing tools and platforms for web strategy, social media, email campaigns, and paid media

 

EDUCATION EXPERIENCE

Bachelor’s degree in marketing, Communications, Business, or a related field (master’s preferred) 7+ years of experience in marketing and communications, with a deep understanding of digital fundraising At least 2 years of recent leadership experience in setting marketing and communications strategy and overseeing staff Proven experience in public relations, crisis communications, branding, and social media strategy Experience managing vendor and agency relationships, ensuring optimal performance and return on investment Experience driving donors or customer-centered marketing and communications strategies Nonprofit or faith-based organization experience preferred but not required

 

COMPENSATION 

$110,000 - $120,000

 

EQUIPMENT USED: 

Modern Office Equipment and Relevant Software

 

PHYSICAL REQUIREMENTS:

Ability to lift up to 25 lbs. (usually file boxes)

 

 

ADA Statement:

Qualified individuals must be able to perform the essential duties of the position with or without accommodation.  A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests if the accommodation needed is reasonable and no undue hardship would result.

Acknowledgment of Religious Purposes of The Salvation Army:

Please note that The Salvation Army has a religious purpose and status as a church.  We ask our employees that they do nothing to their relationship with The Salvation Army to undermine its religious mission.  Employees must agree and understand that their services are a necessary part of The Army’s religious purposes and their work-related conduct must not conflict with, interfere with, or undermine such religious programs or The Army’s religious purposes.

At-Will:

Any employment relationship with this organization is of an “at-will” nature, which means that an Employee may resign at any time and the Employer may discharge an Employee at any time with or without cause. It is further understood that this “at will” employment relationship may not be changed by any written document or by conduct unless such change is specifically acknowledged in writing by an authorized executive of this organization.