You will set the strategic direction that will deliver the largest opportunity for sustained growth within the entire On Premise channel via distribution partners, wholesalers and the internal sales team. You also play a key role in managing the On Premise volume and distribution business in an effective way to deliver this strategy, continuously driving for maximum account coverage in the channel in order to maximise sales and volume while establishing strong relationships with distribution partners and wholesalers. This strategy needs to be profitable, efficient and ensure a continuous development of our brand in the On Premise channel.