Mumbai, Maharashtra, India
21 days ago
Director - Sales Enablement
We are seeking a strategic and results-driven Director of Sales Enablement to accelerate our sales team's performance and drive revenue growth. This role is critical in ensuring our sales professionals are equipped with the skills, knowledge, tools, and resources needed to effectively pitch Zycus solutions with confidence and conviction, differentiate our offerings in competitive situations, and successfully navigate the entire sales cycle from discovery to close.Key ResponsibilitiesSales Readiness & Training Certification Programs: Design and implement mandatory certification programs for Zycus pitch mastery and product knowledge to ensure all sales professionals meet minimum competency standards before engaging with prospects Product Knowledge Certification: Develop product certification tracks covering all Zycus solution modules, core differentiations, battlecards etc. required passing scores Pitch Certification: Create standardized pitch certification program ensuring sales team can confidently present Zycus value proposition, customize messaging based on discovery insights, and handle Q&A sessions effectively Ongoing Certification Maintenance: Establish recertification requirements and continuous learning programs to keep sales teams current on organizational strategy, value proposition, product updates, new features, and market developments Objection Handling Excellence: Create comprehensive objection handling playbooks and conduct regular training sessions to prepare sales teams for common customer concerns and competitive challenges Discovery Methodology: Establish and train sales teams on effective discovery processes to uncover customer pain points, business requirements, and decision criteriaPipeline & Sales Process Optimization Top Funnel Management: Collaborate with marketing to optimize lead qualification processes and ensure smooth handoffs from marketing to sales Sales Process Enhancement: Analyze and optimize the sales funnel to improve conversion rates at each stage and reduce sales cycle time Deal Progression Support: Provide tools, templates, and coaching to help sales teams effectively move opportunities through the pipeline Cross-functional Coordination: Facilitate seamless collaboration between sales, solutions consultants, and business development teamsSales Technology & Tools CRM Optimization: Ensure sales teams are fully proficient in CRM usage, data hygiene, and pipeline management Sales Technology Stack: Evaluate, implement, and manage sales and marketing technology tools that enhance productivity and effectiveness Content Management: Develop and maintain a centralized repository of sales materials, case studies, competitive intelligence, and customer references Performance Analytics: Implement systems to track and analyze sales performance metrics, training effectiveness, and enablement ROIContent Development & Resources Sales Collateral: With support of the Product & Content marketing and AR team, maintain up-to-date sales materials, battle cards, competitive analyses, and proposal templates Customer Success Stories: With support of the customer marketing team, maintain compelling case studies, customer references, and success stories to support the sales process Industry Expertise: Build industry-specific content and messaging to help sales teams speak the language of their prospectsRequired QualificationsExperience & Background Bachelor's degree in Engineering and Masters in Business, Marketing, or related field; MBA preferred 8-10+ years of experience in sales enablement, sales operations, or sales management roles 5+ years of experience in B2B software/SaaS environment, preferably in procurement or supply chain technology Proven track record of designing and implementing successful sales enablement programs that drive measurable resultsTechnical Skills Expertise in CRM platforms (Salesforce, HubSpot, etc.) and sales enablement tools Proficiency in sales analytics and performance measurement tools Experience with content management systems and learning management platforms Strong presentation and training delivery skillsCore Competencies Strategic Thinking: Ability to align sales enablement initiatives with business objectives and revenue goals Cross-functional Leadership: Experience working with sales, marketing, product, and customer success teams Data-Driven Approach: Strong analytical skills to measure program effectiveness and ROI Change Management: Proven ability to drive adoption of new processes, tools, and methodologies Proven ability to work in a truly multi-cultural environment Willingness to travel internationally upto 1 time every quarter.Preferred Qualifications Experience in procurement technology, supply chain management, or related B2B software markets Background in sales methodology frameworks (MEDDIC, Challenger Sale, SPIN, etc.) Certification in sales enablement or training programs Experience with competitive intelligence and market analysisSuccess Metrics Certification Achievement: 100% of sales team achieving required Zycus pitch and product knowledge certifications within defined timeframes Certification Maintenance: Ongoing recertification rates and performance scores on updated assessments Sales team quota attainment and revenue growth Reduction in sales cycle time and improvement in win rates Sales team proficiency scores on product knowledge and competitive positioning CRM adoption and data quality metrics Pipeline velocity and conversion rate improvements Customer reference program utilization and effectivenessReporting StructureThis position reports to the SVP of Marketing & BD and works closely with the Chief Revenue Officers/ Chief Sales Officers & VP Sales and VP Solutions Consultants across all regions.What We Offer Competitive salary and performance-based incentives Comprehensive benefits package Professional development opportunities Collaborative and innovative work environment Opportunity to make a significant impact on company growth and sales success
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