PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Recognize sport, lifestyle, consumer, & cultural insights to identify business opportunities within Football and Dugout (Baseball and Softball) Heavily influence category direction and drive product excellence, vision, and execution Build and evolve strategies based on insights, trends, and data to win with consumers and gain market share Steer the cross-functional product creation team to deliver the category vision Lead and develop direct reports and category teammates

 

KEY RESPONSIBILITIES

Lead and drive product excellence at all stages or the product process to win in Football and Dugout Globally Drive credibility through the lens of sport and culture Establish trends for tomorrow through a deep understanding of the consumer with industry leading product stories Set and manage strategic FTW category direction; ensure cross-functional alignment across key KPIs, i.e. margin, sell-thru, ideal range size, net sales, market share, buy readiness, margin etc. Serve as an expert in product creation, system readiness, and calendars to ensure deliverables at key milestones Identify new business opportunities to drive innovation and / or commerciality across key consumer segments and retail channels Show leadership through living the brand values while fostering an empathetic and strong performance culture Manage a team and develop their functional and social skills using available resources to create a top performing team Manage and develop optimum relationship with cross-functional teams to ensure creation of industry leading products and optimized operational models Analyze and report category business performance to ensure achievement of category KPIs

 

KEY RELATIONSHIPS 

Manage and develop optimum relationships with cross-functional teams to ensure the creation of industry leading products and optimized operational models Design Development Category Management / Merchandising US Sports Apparel Sports Marketing Comms and Marketing Athlete Services Innovation Sales Peers across other Global Business Units (Basketball, Originals, Soccer, Running)

 

KNOWLEDGE, SKILLS AND ABILITIES

Manage a team to create industry leading products  Inspire, coach and lead; set framework for performance and growth  In-depth knowledge of respective product category, marketplace, trends and consumer  Team builder with ability to influence others  Ability to intake multiple sources of information/briefs and confidence and acumen to act decisively and with speed  Advanced analytical skills, be solution driven and result oriented, strong business orientation  Ability to thrive in a fast-paced environment  Strong communication skills  Lateral thinking and challenge status quo  Profound consumer, market and retail knowledge especially in regard to different needs of different countries/ regions  Step up to conflicts and work towards a diplomatic solution  Execute change management  Cooperate effectively to maintain and develop trustful relationships  Ability to travel  Passion for sports 

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS 

College degree, preferably in marketing/business /textile/fashion  Minimum of 7 years Product Marketing experience with FTW or comparable background  Experience in managing and developing direct reports  Strong, proven leadership skills   Experience in marketing, trade, or sales is helpful  Fluent in English   PC skills (MS Office programs)

 

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon. Though our teammates hail from all corners of the world, our working language is English.