Director of Sales & Marketing
Marriott
**Additional Information**
**Job Number** 25105104
**Job Category** Sales & Marketing
**Location** The Lodge at Sonoma Resort Autograph Collection, 1325 Broadway at Leveroni and Napa Roads, Sonoma, California, United States, 95476 VIEW ON MAP
**Schedule** Full Time
**Located Remotely?** N
**Position Type** Management
**Additional Information:** This hotel is owned and operated by an independent franchisee, Sage Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
POSITION FOCUS
Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.
ESSENTIAL RESPONSIBILITIES
• Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
• Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.
• Direct Sales: Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and posses a valid state driver's license in order to make sales calls.
• Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
• New Account Development: Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
• Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
• Plan and implement ecommerce and internet marketing strategies.
• Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
• Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.
• Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices.
• Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
• Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
• Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system in order to service client and employer in the most expedient, organized and knowledgeable manner.
• Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
• Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
• Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
• Product Knowledge: Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
• Time Management: Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
• Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs.
• Represents themselves, the hotel and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach and a caring, sincere attitude at all times.
• Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
• Display a neat, clean and business-like appearance at all times.
OTHER RESPONSIBILITIES
• All other duties as assigned, requested or deemed necessary by management.
BEHAVIORAL FOCUS
At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).
POSITION QUALIFICATIONS
Education/Formal Training
Minimum of high school diploma or equivalent.
Experience
4+ years of hotel sales management experience
Knowledge/Skills
• ¬3-5 years sales management experience
• Requires knowledge of general sales techniques, yield management, and customer service skills.
• Ability to Travel
• Requires the ability to hear, speak, read and write English fluently.
• Requires 12th grade level mathematics, spelling and reading skills.
• Requires effective business writing skills.
• Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
• Understand and follow verbal/written instructions.
• Organized.
• Be able to work on more than one task at a time.
Eligible team members may enjoy the following benefits:
Participation in the Sage Bonus Plan
Unlimited Paid Time Off (PTO)
Comprehensive Medical, Dental, and Vision Insurance
Eligibility for the Company’s 401(k) Plan with Employer Matching
Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
Basic Life and AD&D Insurance
Company-Paid Short-Term Disability Insurance
Paid Family and Medical Leave (FMLA) for up to 12 weeks
Employee Assistance Program (EAP) for mental health and wellness support
Exclusive Discounts on Hotels, Restaurants, and more
Participation in the Employee Referral Bonus Program — earn up to $1,000 per referral
The salary range for this position is $150,000 to $160,000 annually.
_This company is an equal opportunity employer._
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The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today’s traveler a range of unique experiences suited to their individual sense of style and adventure. All Autograph Collection hotels look to attract The Individualist, the brand's target consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative – in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a place to rest. In joining Autograph Collection, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
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