Stamford, CT, 06912, USA
1 day ago
Director of Product Marketing
Job Description Insight Global is hiring for a Director of Product Marketing. In this role you will develop and implement marketing strategies across the buyer's journey to enhance product awareness, preference, purchase, retention, and growth. You will frame product marketing strategies, including target audience prioritization, positioning, and messaging. Leading go-to-market plans for new products and features, you will manage cross-functional implementation. You will translate product features into buyer benefits and business outcomes for market-facing positioning and messaging. You will collaborate with integrated marketing teams to leverage key assets for content development across all phases of the buyer's journey. Additionally, you will interface with industry analysts and various internal teams to drive new market investigations and inform the product roadmap. This is a full-time role that offers $175k with a 15% bonus. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements - 10+ years of product marketing experience: B2B product/solutions marketing  - Product marketing experience with unified communications, cybersecurity, voice, cloud, networking, etc.  - Experience managing a team and training staff.  - Experience developing the product marketing strategy, focusing on target audience prioritization, positioning, and messaging.  - Experience with go-to-market strategy and product launches.  - Ability to use marketing strategies, including target audience prioritization, positioning, and messaging  Skillfully convert product features into buyer benefits and business outcomes, to be utilized in market-facing positioning and messaging.  - Ability to coordinate across multiple stakeholders and departments with excellent communication and organizational skills Bachelor's degree required Experience working for a telecommunications company One-on-one selling or sales engineering null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
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