Role Overview: 

The Director of Product Management - Data & Analytics will lead the strategic development and execution of our data and analytics products as part of our SaaS product management team. This role is responsible for treating data and analytics with the same product discipline as our other technology offerings, serving as the technical architect and business leader for our RudderStack/Mixpanel data infrastructure while leveraging BigQuery and Tableau for complex business intelligence and managing stakeholder expectations across our organization.

You will own the long-term vision and day-to-day execution of data products to support intelligence and growth of our core, medical, and skin health therapies. This is a hands-on leadership role that requires exceptional stakeholder management skills, deep technical expertise in event-based analytics, and the ability to translate complex data architecture into business value.

Critical to success: You'll be leading our strategic transition from traditional data warehouse analytics to a modern event-based architecture where RudderStack intelligently transforms and routes events to create parallel consumer and agent perspectives in Mixpanel, while maintaining clean source data in BigQuery for complex analysis.

Job Title: Director of Product Management - Data & Analytics
Location: Austin, TX (Hybrid)
Salary Range: $180-$200k
Reports to: SVP of Technology
Job Type: Full-time

Key Responsibilities

Strategic Product Leadership

Own the product roadmap and strategy for data and analytics products, aligning with business priorities around proactive core and medical therapies, with an emphasis on meaningful membership growth Define and execute the vision for how 80-90% of business questions will be answered through Mixpanel, with BigQuery filling strategic gaps Partner with cross-functional teams to ensure data products enable business decision-making across Marketing, Operations, Medical Ops, Training & Education, and other departments Establish and track success metrics that demonstrate business impact of data initiatives

Technical Architecture & Implementation

Lead the strategic transition from traditional data warehouse analytics to event-based analytics, with the goal of answering 80-90% of business questions through Mixpanel Own the long-term strategy and oversight of our RudderStack event schema and transformation logic, including intelligent dual-perspective event generation for Mixpanel analytics Design and optimize event-based analytics frameworks that scale across web, mobile, and POS systems while maintaining clean, singular event flows from applications Architect RudderStack transformation rules that create parallel consumer and agent event perspectives in Mixpanel while preserving original event integrity in BigQuery Collaborate with frontend and backend engineering teams to implement data instrumentation without dedicated data engineering resources

Stakeholder Management & Cross-Functional Leadership

Manage complex stakeholder relationships across Marketing, Operations, Medical Ops, Finance, Legal & Compliance, and franchise operations Translate business requirements into technical specifications for engineering teams Lead regular stakeholder communications about data product capabilities, limitations, and roadmap Partner with franchise leadership to understand studio-level data needs and ensure corporate data products serve franchise operations

Team Leadership

Provide strategic oversight and direction to engineers and data analysts working on data product initiatives Work with dedicated project management support to ensure timely execution of data product roadmap Foster a culture of data-driven decision making throughout the organization Collaborate with other SaaS product managers to ensure cohesive product strategy across technology offerings

Experience:

8+ years of product management experience with at least 5+ years focused on data products or analytics platforms 3+ years in senior product management or director-level roles Proven experience leading data platform migrations or transitions from traditional analytics to event-based systems Experience designing complex event architectures, including multi-perspective event routing and schema design Proven experience with customer data platforms (CDPs), particularly RudderStack or similar event-streaming platforms Hands-on experience with Mixpanel or comparable product analytics tools (Amplitude, Heap, etc.) Experience with cloud data warehouse cost optimization, particularly BigQuery cost management Experience managing technical stakeholders and translating between business and engineering teams Experience utilizing AI tools to improve personal and team performance

Skills and Abilities:

Deep understanding of event-based analytics, customer data architecture, and real-time data processing Proven expertise in data platform migration strategies and organizational change management for analytics transitions Advanced understanding of event schema design and RudderStack transformation logic for creating enriched analytics perspectives Strong stakeholder management skills with ability to influence across multiple departments and translate complex technical concepts for business audiences Experience with cloud data warehouse cost optimization and performance management Experience with data privacy and compliance considerations (HIPAA experience preferred) Technical fluency in SQL and data modeling concepts (hands-on coding not required) Excellent communication skills with ability to present complex technical concepts to executive audiences Experience with franchise or multi-location business models preferred Knowledge of wellness, healthcare, or retail subscription business models a plus