Director of Oncology Marketing, User Experience (UX) Marketing

Travel Requirement: Up to 25%

 

Position Summary: Natera is seeking a Director of Marketing to lead strategic marketing efforts that position our User Experience (UX) innovations as a defining strength within oncology diagnostics. This leader will highlight the clinical and operational value of our intuitive workflows and advanced data visualization platforms. A key goal is to support the broader integration of Minimal Residual Disease (MRD) testing into the standard of care, emphasizing its power in improving outcomes for oncology patients. This role will manage multi-channel campaigns, cross-functional initiatives, and thought leadership to reinforce Natera’s market leadership in digital oncology UX.

 

Primary Responsibilities

Develop and implement integrated marketing plans focused on Natera’s digital UX and MRD workflows that support precision oncology.

Drive strategic messaging that communicates the clinical utility, operational efficiency, and patient-centered impact of MRD testing.

Promote Natera’s data visualization tools and digital reports as critical enablers of evidence-based clinical decision-making.

Collaborate across clinical, medical affairs, product, and commercial functions to align MRD positioning with oncology best practices.

Design and launch campaigns targeting oncologists, tumor boards, and care teams to promote the adoption and integration of MRD testing.

Create and enhance sales enablement tools and educational resources to illustrate how Natera’s UX innovations streamline test adoption in routine care.

Oversee agency and vendor partnerships to produce compelling, evidence-based content for a variety of oncology stakeholders.

Present strategic initiatives, adoption trends, and campaign performance metrics (KPIs) to executive leadership.

Perform other duties as assigned.

 

Qualifications

Bachelor’s degree in life sciences, marketing, or healthcare technology required; MBA or other advanced degree preferred.

10+ years of experience in diagnostics, oncology, or digital health marketing.

Demonstrated success in promoting innovative testing platforms or care management technologies.

Familiarity with MRD testing and its growing role in oncology treatment decision-making is highly desirable.

 

Knowledge, Skills, and Abilities

Strong knowledge of oncology workflows and user-centered healthcare technology design.

Proven ability to craft compelling clinical and operational narratives for varied audiences.

Skill in translating complex scientific concepts into clear, accessible marketing content.

Track record of launching or scaling diagnostic or digital health products into clinical use.

Exceptional leadership, collaboration, and communication skills across functions.

Deep commitment to advancing precision medicine and improving patient outcomes through digital innovation.

This is a remote position.

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.San Carlos, CA $1—$1 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page