Director, Oncology Marketing – Hereditary Cancer Testing

Travel Requirement: Up to 25%

 

Position Summary: Natera is seeking a Director of Marketing to lead strategy and execution for our Empower Hereditary Cancer Test. This individual will be responsible for defining and articulating the value of hereditary cancer testing to both clinicians and patients, positioning Empower as a premier offering within our Oncology portfolio. The role involves cross-functional leadership—working closely with medical affairs, product management, and commercial teams—to drive awareness, adoption, and sustained growth.

 

Primary Responsibilities

Develop and execute strategic and tactical marketing plans for Empower.

Collaborate cross-functionally to align messaging with market needs and clinical evidence.

Identify key market opportunities and gaps; drive initiatives to meet or exceed commercial goals.

Lead the development of marketing assets and sales enablement tools tailored to the Empower product.

Manage agency and vendor relationships to build and execute integrated campaigns.

Support Empower’s alignment and positioning within the broader oncology testing ecosystem.

Present marketing strategies, insights, and campaign performance to executive leadership.

Perform other duties as assigned.

 

Qualifications

Bachelor’s degree in life sciences required; MBA or PhD strongly preferred.

Minimum of 10 years of experience in diagnostics, biotech, or pharmaceutical marketing, with a focus on oncology or genomics.

Direct experience with hereditary cancer testing is highly desirable.

Willingness to travel up to 25% for advisory boards, conferences, sales/marketing meetings, and customer engagements.

 

Knowledge, Skills, and Abilities

Deep knowledge of the hereditary cancer and genetic testing landscape.

Proven track record of creating compelling messaging for both clinical and patient audiences.

Ability to translate complex scientific and technical concepts into accessible marketing content.

Exceptional communication, leadership, and strategic planning capabilities.

Strong organizational and time management skills; ability to handle multiple projects concurrently.

Demonstrated customer orientation and experience in stakeholder engagement.

Skilled in building and nurturing relationships with industry thought leaders.

This is a remote position.

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.San Carlos, CA $1—$1 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page