Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity


Role Overview
This role is responsible for 1.) shaping our media measurement programs & capabilities, including how we assess audience behavior and insights as it relates to channel effectiveness & impact, 2) monitor/track, evaluate, and optimize campaign media investment & performance across channels, and how to balance high funnel against lower funnel metrics in order to deliver the best results for the business, and 3.) oversee the management of dashboard systems and deliver strategic insights across the organization. The right candidate will have a strong foundation in media and measurement, and must possess a strong blend of analytical expertise and creative problem-solving skills, with the ability to deliver and communicate data driven insights clearly and succinctly to senior executives, as well marketing/non marketing stakeholders.
This role is critical in ensuring our media and marketing strategies are measurable, accountable, and aligned with business outcomes. Must have the ability to partner with s.com, product, finance, agency, creative, social, and key relevant groups to build a strong measurement ecosystem that continuously drives improvement and actionable insights.

Role and Responsibilities

Media Measurement Strategy and Transformation 

Lead the design, implementation, and management of media measurement strategies and methodologies that enhance our understanding of media & performance effectivenessDefine and evolve a holistic media measurement framework to assess effectiveness across paid and non-paid channelsAbility to work with Media Strategy and cross functional teams based on measurement evaluation and provide critical insights on how we can improve our overall marketing ecosystem

Attribution, Modeling, and Testing

Lead the development and application of MMM, MTA, and incrementality testing to improve media strategies, planning, investments, and optimize ROI/ROASOwn the design, prioritization, and execution of test and learn initiatives and pilot programs and how to marry learnings with best practices

Dashboard and Reporting:

Oversee tools and dashboard systems, produce insightful weekly/monthly reports with actionable insightsPrepare and present findings through compelling written reports and presentations, ensuring clarity and engagement for diverse stakeholder groupsAbility to dive deep into the data, and translate data into key insights and recommendations fitting for senior leadershipWork with agency partners to consolidate and centralize reports into one system

Cross Functional Leadership

Collaborate and establish strong relationships with cross-functional teams to define metrics for success and establish reporting frameworks that track media engagement and impactIdentify and implement innovative measurement techniques, including advanced analytics, that respond to evolving business needs and industry trends

Agency and Vendor Management

Build and maintain relationships with external vendors and partners to ensure high-quality data collection, analysis, and reportingWork collaboratively with the broader Analytics Team to share insights, integrate findings, and avoid silos within the organization

Team Management and Development

Build and lead a high performing measurement, analytics and performance teamFoster a positive culture, accountability, and innovation

Skills and Qualifications

Minimum Qualifications

12+ years of Media Measurement, Media Analytics, Marketing Science or Performance MeasurementStrong understanding of media and measurement platforms [Google, Meta, DSPs, etc.], as well measurement methodologies [MMM, MTA, Lift Studies]Proven track record of connecting media metrics with business outcomesExperience managing cross functional teams and managing teamsFluency in data visualization {Tableau, PowerBI, etc.] and analytical tools like SQL and PythonBachelors in Marketing, Statistics, Economics, or related field

Preferred Qualifications:

MBA preferred

Experience in consumer electronics, telecom, tech retail, or other high consideration/conversion categories

Familiarity with clean room environments [i.e., Google ADH, AMC, etc.]

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.