LXR Hotels & Resorts is a collection of independent, luxury properties that celebrate the unique character of each destination. Every hotel in the LXR portfolio offers a bespoke experience, combining authentic service with refined elegance and cultural richness. At LXR, we believe in creating unforgettable moments for our guests—and extraordinary opportunities for our team members.

A Director of Marketing & Communications is responsible for the overall creative service, Public Relations/Ad, and web/E-marketing of the hotel.

What will I be doing?
 

As Director of Marketing & Communications, you will be responsible for performing the following tasks to the highest standards:

Deliver creative service as requested by all departments, including sales, marketing, owner services and contracts, while staying aligned with the most updated brand guidelines and legal requirementsPlan and execute print/web/online collateral and marketing strategiesCommunicate/negotiate with vendorsCreate and execute a strategic and comprehensive advertising and public relations plan, including media planning as well as creative/visualsCommunicate with other managers/divisions to create and execute effective advertising and public relations plansPlan and execute press releases, press conferences, press briefings, press tours, and overall press relationsMake the timeshare owners' newsletter (quarterly) as well as internal communications materialsSupervise a Marketing Communications coordinator

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

Hospitality - We're passionate about delivering exceptional guest experiences.Integrity - We do the right thing, all the time.Leadership - We're leaders in our industry and in our communities.Teamwork - We're team players in everything we do.Ownership - We're the owners of our actions and decisions.Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

Proven ability to develop and execute a comprehensive marketing strategy aligned with luxury positioning.

Experience crafting and protecting a distinctive luxury brand identity

Exceptional copywriting and storytelling skills—able to elevate the hotel’s narrative across all platforms.

Experience in overseeing or directing the creation of high-quality, on-brand visual and digital content.

Strong relationships with media, influencers, and luxury lifestyle publications.

Experience managing crisis communication, internal communications, and external brand reputation.

Hands-on knowledge of performance marketing, SEO, SEM, CRM, and data analytics.

Able to manage a strong social media strategy tailored to HNW and UHNW travelers.

Understands how to align marketing campaigns with sales and revenue goals.

Proven experience driving direct bookings, upselling opportunities, and market share growth.

Strong leader able to inspire and manage a creative team and external partners (PR, design, agencies).

Works cross-functionally with F&B, Sales, Revenue, Events, and Spa to drive integrated campaigns.

Previous experience in ultra-luxury or boutique hotels or high-end lifestyle brands is highly desirable.

Has a pulse on luxury travel trends, consumer behavior, and the expectations of discerning guests.

What will it be like to work for Hilton?
 

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!