Compensation: $140,000 to $170,000 per year, plus bonus

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES of the DIRECTOR OF MARKETING:

Market Research & Competitive Analysis

Directs research on industry trends, emerging markets, competitor strategies, and legislative impacts. Develops data-driven marketing strategies to expand operations and optimize brand positioning.

Marketing Strategy & Brand Development

Creates and implements comprehensive marketing action plans aligned with business objectives. Oversees all advertising, promotions, and public relations efforts, including graphic design, social media, and digital marketing.

Team Leadership & Performance Management

Builds and develops a high-performing marketing team, fostering innovation and collaboration. Provides mentorship, supervision, and professional development opportunities for marketing staff.

Digital & Casino Marketing Operations

Manages website administration, ensuring content accuracy, SEO optimization, and database maintenance. Leads direct marketing campaigns, email promotions, and guest engagement strategies. Collaborates with internal departments to enhance player experience and drive customer loyalty. 

Community & Industry Relations 

Serves as a liaison for city and regional marketing initiatives, aligning casino branding with local tourism efforts. Establishes strong relationships with vendors, gaming officials, and key stakeholders. 

Data Analytics & Business Intelligence

Directs the compilation, analysis, and reporting of market data, consumer behavior, and campaign effectiveness. Develops actionable insights to refine marketing strategies and maximize return on investment.

Regulatory Compliance & Operational Integrity

Ensures all marketing efforts comply with the Colorado Limited Gaming Act, Internal Control Minimum Procedures, and Colorado Limited Gaming Regulations. Works closely with Gaming Authorities to maintain transparency and adherence to industry standards. 

Customer Engagement & Brand Reputation

Cultivates exceptional guest experience through compelling storytelling and personalized marketing strategies. Implements reputation management initiatives to enhance the casino’s brand image and trust. 

Special Projects & Strategic Initiatives

Leads high-impact projects that support growth, innovation, and competitive advantage in the gaming industry. Continuously evaluates new opportunities to elevate marketing effectiveness and brand equity. 

QUALIFICATIONS AND REQUIREMENTS:

Proven experience in casino, gaming, or hospitality marketing at a leadership level. Strong expertise in digital marketing, branding, and strategic campaign development. Exceptional analytical skills, with the ability to interpret market trends and consumer insights. Effective leadership, communication, and negotiation skills. Knowledge of gaming regulations, compliance standards, and industry best practices.

EDUCATION AND/OR EXPERIENCE: 

Bachelor’s Degree in Marketing, or the equivalent in education and experience.  Five (5) years or more of recent and related marketing experience, including two (2) years of managerial experience.

CERTIFICATES, LICENSES, REGISTRATIONS:

Must have a valid and current State of Colorado Gaming License. 

OTHER SKILLS/ABILITIES:

Proficiency in graphics software such as Microsoft Publisher, InDesign, and Photoshop.  Experience in website administration using WordPress and Adobe Suite software.  Knowledge of social media platforms such as Facebook, X, LinkedIn, etc.

PHYSICAL DEMANDS:

Duties are performed in an office environment with little physical exertion. Essential duties involve prolonged periods of sitting, occasional walking, climbing stairs, stooping, bending, stretching, reaching, pushing, and standing with standard breaks. Essential duties may require lifting up to 30 pounds of general office supplies and equipment. Essential duties include working any day of the week and any shift of the day, working a standard workweek with additional hours on a routine basis.

#cxm .video-container { padding: 20px 0; display: flex; justify-content: center; align-items: center; width: 100%; overflow: hidden; } .video-container iframe { width: 100%; height: auto; max-height: 100%; border: 0; } #cxm .tiktok-container { max-width: 600px; width: 100%; margin: 0 auto; } #cxm .tiktok-container iframe { width: 100%; height: 600px; border: none; } #cxm .tiktok-container iframe .css-1hcx8jb { display: none; } Apply Now Save this job Share: Email Tweet Facebook LinkedIn