Senior Director of Loyalty & Customer Data responsible for leading loyalty programs, customer data platforms, and personalized marketing initiatives to deepen customer relationships and drive business growth.

Must Have skills 8+ years of experience in CRM, loyalty, or customer data management (3+ in leadership roles) Strong understanding of loyalty platforms, CDPs, CRM tools, and marketing automation Retail industry experience (omni-channel preferred) Analytical mindset with experience in SQL, Excel, or BI tools Strong communication and leadership skills; ability to influence across departments Bachelor’s degree in Marketing, Business, or related field
Nice to have skills Experience in predictive modeling and customer analytics Experience collaborating cross-functionally with IT, Merchandising, and Operations Experience with lifecycle marketing strategies informed by customer behavior Familiarity with data privacy regulations and compliance Experience with reporting frameworks and building dashboards Benchmarking against industry leaders for competitive program positioning
Responsibilities Design, optimize, and scale loyalty programs to drive customer engagement and repeat purchases across multiple channels (online, mobile, in-store). Analyze loyalty program performance and recommend enhancements to improve adoption and ROI. Oversee customer data collection, integration, and governance across CRM, POS, eCommerce, CDP, and other systems. Collaborate with IT and analytics teams to improve data quality, segmentation, and accessibility. Ensure compliance with data privacy regulations and standards. Partner with digital marketing and merchandising teams to develop personalized, data-driven customer experiences across all touchpoints (email, SMS, app, web, in-store). Develop and implement lifecycle marketing strategies based on customer behavior and preferences. Build and manage dashboards to track KPIs such as retention rate, customer lifetime value, segmentation performance, and loyalty ROI. Leverage predictive modeling and customer analytics to inform strategic decisions. Collaborate cross-functionally with Marketing, E-Commerce, IT, Merchandising, and Operations to align loyalty and data strategies with business objectives. Serve as the voice of the customer in strategic planning and executive discussions. #LI-CC1