Location Requirements:  The candidate selected for this role must be based in greater Phoenix metro AZ or Los Angeles CA area.

P.F. Chang’s is seeking a dynamic and strategic Director of Local Restaurant Marketing to lead initiatives that drive guest traffic, elevate brand presence, and support restaurant-level growth across the U.S. This highly visible role will partner with cross-functional teams and field operators to develop scalable local marketing programs that deliver real business results.

What You’ll Do:

Strategic Leadership & Direction: Own the field marketing strategy across all U.S. markets. Build scalable programs that drive results at the local and regional levels.Local Marketing Playbook: Develop and maintain a comprehensive Field Marketing Playbook that equips operators and field teams with tools, templates, and best practices to execute high-impact local campaigns.Inbound Request Management: Act as the central point of contact for inbound marketing requests from the field. Manage a clear and efficient intake process, prioritize needs, and provide timely, brand-aligned support.Restaurant Partner Support: Build strong relationships with restaurant operators and field leaders to identify opportunities, co-create localized strategies, and ensure alignment on business goals.Local Activation: Plan and execute integrated marketing campaigns tailored to individual restaurant needs—including grand openings, remodel reopening’s, and local partnerships.New Restaurant Openings: Lead the local marketing strategy and execution for new restaurant openings. Collaborate with operations, training, real estate, and brand teams to build pre-opening awareness, drive opening week traffic, and establish early community engagement.Vendor & Partner Management: Manage relationships with local vendors, event partners, and sponsorship contacts to support campaign execution and brand presence in key communities.Digital & Social Integration: Collaborate with digital and social teams to amplify local activations, generate UGC, and identify influencer or event-based opportunities that elevate brand visibility.Cross-Functional Collaboration: Partner closely with Operations, Culinary, Digital, and Brand Marketing to ensure cohesive messaging and seamless execution.Analytics & Optimization: Track performance metrics, analyze campaign effectiveness, and optimize strategies to ensure measurable business impact.Budget Planning & Management: Oversee the field marketing budget with a focus on efficiency, value, and impact at the local level.

What You’ll Bring:

10+ years of local field marketing experience (restaurant or hospitality preferred)Proven success executing local campaigns and building scalable marketing infrastructureStrong digital/social media knowledge and community engagement experienceExcellent communication, organizational, and cross-functional collaboration skills

Working Conditions:

Requires up to 40% travel to support restaurant teams, events, local marketing initiatives and meetings in the office.

Benefits:

Health Benefits: Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date.Paid Vacation and Sick Time:  20 days per calendar year for full-time Global Support Center team members, prorated for new hires.Paid Holidays: 12 company-selected holidays plus 2 floating holidays per year.Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang’s location.

Pay Range: $155-170k + annual bonus eligible