\nAt Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.\n \nWhen you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\n

 

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Director of Global Digital Media

\n \nWhy We Have This Role\n \nAs Qualtrics continues to expand globally, we need a strategic leader who can orchestrate our digital media investments while serving as a critical connector across our marketing ecosystem. This role will bridge paid media, content, creative, and digital experience teams to deliver cohesive customer experiences that drive growth. You'll be responsible for scaling our digital presence and accelerating growth across regions, while ensuring our media investments work in harmony with our broader marketing initiatives.\n \nIn this position, you'll solve complex challenges that span traditional marketing silos: How do we create seamless customer journeys from first ad impression to final conversion? How do we optimize the interplay between paid media and organic content? How do we ensure our creative assets perform across different channels and regions? Your success will depend not just on media expertise, but on your ability to collaborate across teams and align diverse stakeholders around common goals.\n \nThis transformation-focused role will help Qualtrics reshape how we approach digital marketing, moving from channel-specific thinking to integrated, customer-centric strategies that drive meaningful business impact.\n
How You’ll Find Success\n\nBuild and lead high-performing digital media teams across EMEA, APAC, and Americas\nDrive cohesive global strategy while respecting regional nuances\nFoster strong partnerships across integrated marketing, creative, content, and digital experience teams\nEstablish scalable processes and best practices for global digital media operations\nCreate strong partnerships with regional marketing leaders and external partners\nDemonstrate clear ROI and business impact through data-driven decision making\nBalance global consistency with local market needs\n\nHow You’ll Grow\n\nBuild strong relationships across marketing disciplines to create integrated, high-impact campaigns\nLead strategic initiatives that directly impact company growth\nDevelop expertise in emerging digital channels and technologies\nBuild global leadership and cross-cultural communication skills\nAccess to professional development resources and learning opportunities\nMentorship from senior marketing leaders\nOpportunity to shape the future of digital media at a category-defining company\n\nThings You’ll Do\n\nLead global media planning and budget allocation ($20M+) across digital channels\nDevelop comprehensive digital strategies across paid search, programmatic display, social media, and emerging channels\nEstablish measurement frameworks and optimization strategies across regions\nGuide development of culturally relevant ad creative and messaging\nManage relationships with global media partners, agencies, and vendors\nCollaborate with integrated marketing teams to ensure digital media strategies align with broader marketing campaigns and initiatives\nPartner with creative and content teams to optimize ad creative performance and content distribution\nWork closely with digital experience teams to ensure seamless customer journeys from ad engagement to website experience\nDrive strategic alignment between paid media efforts and organic content strategy\nDrive capacity planning and talent development for the global team\nPartner with regional marketing leaders to align with local business objectives\nEnsure compliance with international privacy regulations\n\nWhat We’re Looking For On Your Resume\n\n10+ years of digital media experience, with 7+ years in B2B technology\nProven success managing global digital advertising budgets ($20M+)\nProven track record of successful collaboration with integrated marketing, creative, and digital teams\nExperience in orchestrating digital media strategies within broader marketing campaigns\nStrong understanding of content marketing and creative optimization\nExperience leading distributed teams across multiple regions\nDeep expertise in international paid search, programmatic, social, and display advertising\nStrong background in global marketing analytics and attribution modeling\nBachelor's degree in Marketing, Business, or related field\n\nNice to Have:\n\nMBA or relevant advanced degree\nMultiple language proficiency\nExperience with global DSPs and ad tech ecosystem\nInternational SaaS or enterprise software marketing background\nDigital media certifications\nExperience with international privacy regulations\n\nWhat You Should Know About This Team\n\nWe're a highly collaborative team that works closely with integrated marketing, creative, content, and digital experience teams\nOur success depends on strong cross-functional partnerships and alignment\nWe're a fast-paced, globally distributed team focused on driving Qualtrics' growth\nOur culture values data-driven decision making and innovative thinking\nWe believe in the power of integrated marketing approaches\nRegular travel opportunities to connect with regional teams and cross-functional partners\n\n

Our Team’s Favorite Perks and Benefits

\n\nMedical, Dental, and Vision coverages as well as generous 401(k) match\nWellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.\n$1800 Experience bonus to be used for an “Experience” of your choosing\n6 weeks parental leave for all parents, with an additional 6-8 weeks for birthing parents. Parents can also take advantage of our 4 week part-time transition period back to work.\nOther parental benefits include fertility coverage of two cycles of fertility assistance, adoption assistance, cloud village daycare within walking distance of Provo office, Milk Stork for shipping breast milk home when you are traveling\n\n

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

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Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

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​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

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Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range$188,000—$313,500 USD