Details

Posted: 28-Jul-25

Location: KALAMAZOO, Michigan

Type: Full-time

Salary: Competitive Salary w/benefits

Categories:

Operations Operations - Marketing/Promotions

Sector:

Collegiate Sports

Salary Details:

Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to: https://www.wmich.edu/hr/enrollment-staff. Staff Compensation System pay grades and rates are available at: https://wmich.edu/hr/staffcompensation

Required Education:

4 Year Degree

Internal Number: S1238P

HR Title: Fan Engagement Specialist Senior

General Summary

Assists with the marketing and fan engagement initiatives for the athletic department. Oversees marketing plans and game presentation for assigned sports, with the primary goals of increasing attendance, enhancing the fan experience, and growing the Bronco Athletic Brand.

Major Duties Plans, directs, and executes game presentations for assigned sports, overseeing all in-game elements. Collaborates with external staff to develop unified game-day strategies. Coordinates campus events to promote upcoming games and drive student involvement. Supports select community engagement activities to enhance fan connection and boost visibility. Responsible for scheduling and managing mascot and spirit team appearances. Supports the development and execution of marketing and advertising initiatives. Assists in coordinating weekly digital communications. Utilizes working knowledge of social media platforms to contribute to digital outreach efforts. Aides in production of design materials such as print collateral, social media graphics, and other visual content used in event marketing. Manages budget and business office operations related to assigned sports and tasks. Ensures full compliance with policies and procedures of the National Collegiate Athletic Association (NCAA), Mid-American Conference (MAC), National Collegiate Hockey Conference (NCHC), Missouri Valley Conference (MVC), and the University. Hires, trains, evaluates and supervises student employees.

Minimum Qualifications

Bachelor’s degree in related field from an accredited institution. Two years’ relevant experience. Experience working in NCAA Division I collegiate athletics or professional sports marketing. Experience working with administrators, coaches and student athletes. Strong interpersonal, written and verbal communication skills. Excellent graphic design abilities. Strong organizational skills. Supervisory or lead experience. Social media experience with current and emerging applications. Ability to work irregular shifts and extended hours, including weekends and holidays.

 

Desired Qualifications

Master’s degree in related field from an accredited institution. Three years’ relevant experience. Working knowledge of the Adobe Creative Suite.

Create a Job Match for Similar Jobs About Western Michigan University Western Michigan University is a learner-centered, research university, building intellectual inquiry and discovery into undergraduate, graduate, and professional programs in a way that fosters knowledge and innovation, and transforms wisdom into action. As a public university, WMU provides leadership in teaching, research, learning, and service, and is committed to enhancing the future of our global citizenry. Nationally and internationally recognized, the University aspires to distinguish itself as learner-centered, discovery-driven, and globally engaged. The synergy of these three pillars enables WMU to be a premier and distinctive university of choice. Western Michigan University offers all students a learning community designed for and dedicated to their success. We are committed to access and affordability, and sustaining an environment in which every student can meet the world head-on and triumph.WMU has more than 250,000 alumni worldwide, living in all 50 U.S. states and some 140 other countries. Of the University's total alumni, about 73 percent —183,831—reside in America and about 51 percent—128,887—reside in Michigan.•The University has a diverse student body, with minor...ity groups making up 23 percent, graduate students 21 percent and international students 8 percent.•Despite its size and complexity, WMU has a 17-to-1 student-to-faculty ratio, two-thirds of undergraduate classes have 30 or fewer students, and undergraduates have ample opportunities to work closely with faculty researchers and artists.•Within three months of graduation, 91 percent of alumni are employed, engaged in military service or full-time volunteer work, or continuing their education; 88 percent are satisfied with their jobs; and 85 percent have jobs related to their degree.•Ranked No. 1 among Top U.S. Sales Schools by Study.com, the sales and business marketing program is one of just a handful of majors focusing on both selling and sales leadership and since 2007 has been recognized by the Sales Education Foundation as being one of the Top University Sales Programs.•National researcher Gartner lists the integrated supply management program among the nation's 10 leading supply chain undergraduate programs and has done so for the past three years.•WMU has the world’s oldest, largest and premiere blindness and low vision studies program of its kind in the world.•The Haworth College of Business is among an elite group of fewer than 5 percent of business schools worldwide that are accredited at both the undergraduate and graduate levels by the Association to Advance Collegiate Schools of Business as well as among the select 1 percent that have additional specialized AACSB accreditation for their accountancy programs. The Division of Intercollegiate Athletics adds to the vitality of campus life. WMU is committed to gender equity and is an NCAA Division I school in the Mid-American Conference (Football Bowl Subdivision) and National Collegiate Hockey Conference.•By posting the league's best overall GPA for the academic year, the 398 student-athletes in WMU's 15 Mid-American Conference sports brought home the 2016-17 MAC Institutional Academic Achievement Award.•WMU's male student-athletes have had the highest overall GPA in the Mid-American Conference five times, capturing the MAC's academic achievement award for men more often than any other school in the league. In an effort to better define and measure what comprehensive excellence and the holistic development of Bronco Student-Athletes, Western Michigan Department of Intercollegiate Athletics and Director of Athletics Dan Bartholomae have unveiled Broncos REIGN: WMU Athletics’ Strategic Plan. REIGN is the acronym for WMU’s mission and stands for Reign as champions; Empower those we serve; Inspire community; Grow leaders, and Navigate and adapt. THE VISION: We will distinguish ourselves through COMPREHENSIVE EXCELLENCE enhancing the BRONCO LEGACY. THOSE IT WILL SERVE: Bronco Student-Athletes: We will lead the country in the holistic development of our athletes. Bronco Fans, Alums, and Supporters: We will serve as collaborative and transparent partners with high-quality connections and energizing events. Bronco Staff and Coaches: We will create a welcoming and inclusive environment that supports personal and professional growth. Broncos Reign took the values and priorities of the department and developed them into six strategic goals: 1) The Bronco Experience - Student-Athlete Holistic Development: We will be recognized as a national leader in the holistic development of our student-athletes. 2) The Winner’s Circle - Competitive Success/Championship Culture: We will annually compete at the top of our conferences, win championships and strive for national recognition in our sports programs. 3) Raising the Stakes - Aggressive Revenue Generation: We will develop and maximize sustainable resources to provide stable financial streams that lead our conferences. 4) Broncos United - Diversity Equity & Inclusion: We will be the front runner that drives our campus and conference standards for a welcoming, diverse and inclusive environment. 5) The Stables – Facilities: We will invest in facilities that enhance the student-athlete experience, provide events that are unique and memorable for our fans and compare favorably to our peers. 6) The Power of the Heard - Community Engagement: We will harness the power of our brand through strategic partnerships with our campus, community, the state of Michigan and Broncos worldwide. Show more Show less Connections working at Western Michigan University More Jobs from This Employer https://ncaamarket.ncaa.org/jobs/21536272/director-of-fan-engagement Return to Search Results