Open to candidates in the United States. Those living near an Acosta Group office will work a #hybrid schedule, working 3 days a week in the office. 

As a trusted advisor, you will own all analytics and measurement initiatives for clients. Your success will hinge on your ability to synthesize complex data into compelling narratives that demonstrate impact, build trust, and influence future strategy.    

What You Will Do

Lead Measurement Implementation: Lead efforts across the shopper and connected commerce team to quantify the sales and brand equity impact (ROI) of shopper marketing and connected commerce programs. Evaluate Program Performance: Analyze sales trends and performance against defined targets across key CPG categories to assess the overall effectiveness of shopper and commerce programs. Predictive Tools: Lead the development, customization, and rollout of predictive measurement tools and models, bringing innovation and best practices to enhance client value. Consult and Align Strategies: Work with internal teams and CPG clients to ensure measurement strategies align with program goals and deliver actionable insights. Translate Data into Strategy: Convert complex data into strategic storytelling that connects insights to business outcomes, providing fact-based recommendations to optimize future campaigns.