Director Marketing Strategy

 

Job Summary: 

The Director Marketing Strategy directs the strategic marketing efforts of a 1.8 billion-dollar omnichannel brand. This person, and their team, is responsible for, hindsight reporting and articulating strategies and briefs that set the high-level marketing, in store, omnichannel marketing direction across all channels, content and creative development. 

 

The Director Marketing Strategy is an experienced, customer-obsessed and highly strategic data-driven marketing strategist with the ability to leverage both the art and science of marketing. The person in this position brings a relentless drive for brand development, learning, continuous optimization and innovation. They are also an adept storyteller when it comes to both product, and strategic initiatives providing insight and motivation to cross functional teams that results compelling customer facing campaigns.

 

This person brings an equal ability to think forward and create long-terms plans and at the same time be flexible to pivot and guide change as needed to meet the changing needs of the customer and the business.

 

This position reports to the Chief Marketing Officer and is a key member of the Marketing Leadership Team, the Go-to-Market team, and a key strategic input-partner to the internal creative agency, “Blue House”.

 

Key Roles and Responsibilities

 

Strategic Planning

Leads strategic marketing planning and go to market strategyUnites a deep understanding of the customer, business needs and business drivers to develop plans that drive business resultsAggregates and integrates the FY plans

 

Merch Process Connection, Product Storytelling

Creates strong relationships with senior and mid-level merchandise partners and connects into their process at key pointsLeads the upfront planning process as the primary partner for merchandising strategy on 1-3 year planning, key stories, strategies and go to market calendarOwns creative briefings to internal and external agencies including strategic oversight and communicating with creative team to kickoff each projectLeads strategic direction for product storytelling throughout the marketing and customer communications. Represents an aggregated view across the entire assortment.Leads strategic insight and guidance on prioritization of product and stories across divisions based on current dataLeads a team responsible for product storytelling throughout the entire marketing process including merchandizing all customer facing communications with the right product

Collaborates and develops promotional programs in collaboration with Merchandising, Ecommerce and CRM and leads the execution of these critical initiatives to execution

 

Strategic Integration

Leads the Briefings and Key Marketing Stories Development, creation and presentationWrites strategic briefs including the Merch Assortment Briefs and Kickoffs to the channel and creative teams for each marketing window.Serves as the voice back to merchandising for the customer and engagement perspectives as well as backwards facing analyticsOwns the customer view of experience across channels and ensures consistent brand messaging across all customer touchpoints.Alongside Creative Director, leads the Content, Category Marketing and Creative teams as they begin content planning, creative conceptingSets the stage at key review meetings by providing reminders of key strategic planks and briefsContinues to ensure that the strategy is followed and stays on target through execution in channel plans, creative execution and content in Social, Email, Text, Ecommerce, Influencer, App, In-Store and paid channels 

Directs the brands day to day go-to-market calendar, including content stories, promotions, channel planning, product flows and adjustments to current business needs.

 

Hindsight and Other Reporting

Gathers information from various parties responsible for generating the learning in their areas of responsibilityCreates and delivers an aggregated marketing hindsight report on a monthly and seasonal basisEnsures that the hindsight learning is pulled through into strategic marketing planning and briefs Ensures that the customer learning is pulled through into strategic marketing planning and briefs

 

Team Development

 

Leads integrated marketing team and category marketing team of 3-5 direct reports and champions constant process improvement with cross functional merchandising, ecommerce and marketing teamsOversees, develops, nurtures and motivates the Category Associate ManagersIs a key member of the marketing leadership team and partners with other team leaders to assure strategy is consistent and executed.Drives accountability, innovation and continuous learning with direct reportActs as the voice of the customer and lead on assortment and business drivers, teaching and guiding the entire marketing team in these areas

 

Qualifications and Competencies

At least 8 years of experience in positions relating to marketing

Bachelor’s degree in Marketing, Business or related field, MBA is a plus

At least 5 years managing marketing projects with direct responsibility for outcomes, budgets, timelines and resources

At least 3 years in a content development and/or strategic planning role in marketing or merchandising in a retail environment

At least 5 years of experience managing direct reports and leading cross-functional teams 

Ability to manage and simplify complex processes and problems

A master of collaboration, able to successfully manage multiple contributors and cross functional partners to exceed expectations as a team

Excellent analytical, critical thinking and problem-solving skills

Strong executive presence and strong presentation skills

Ability to handle competing business demands while ensuring execution and consistent results with high energy and a high sense of urgency

Proven success directing and managing agency partnerships

Self-starter, with ability to multi-task in a fast-paced environment

Energetic and collaborative team player with the ability to motivate others

Ability to thrive in a flexible environment with a positive attitude