Location(s):

Mexico

City/Cities:

Monterrey

Travel Required:

Relocation Provided:

Job Posting End Date:

June 5, 2025

Shift:

Job Description Summary:

As part of Digital strategy, we are on the path of creating an end-to-end digital ecosystem that allows us to create new ways of interacting with Consumers with financial services and Point of Sales Optimization.
The role of Director Financial Services & Yomp Expansion - LATAM is to work with focus on design, adapt, plan and launch the financial services and POS solutions initiatives across Latin America.

Highly capable leader that will lead the launch and expansion of this ecosystem model.This includes articulating the vision for the TCCC future digital footprint and creating the necessary global and local partnerships, alliances, and capabilities to achieve the vision.Strong capability in strategic thinking.Lead negotiations of external partnerships.Lead commercial strategy of ecosystem initiatives across LATAMDevelop and deliver a Business Plan in LATAM & Financial Services ProjectsDefine the 3yr Business caseAdjust Business case based on HQ input, global learnings and local outcomes – across ecosystemCreate and nurture a new Working Culture together with the entire Digital Transformation organization

Supervisory responsabilities:
Potentially a group of external partners to design technology, commercial and operative solutions.

KEY SUCCESS PARAMETERS
Experience

+5 years leading teams. Broad experience managing multi country regions.Ecommerce experience, Commercial Strategy, Franchise leadership & commercial capabilities experience, marketing & financial acumen.CompetenciesTeam playerCreative and solution thinkingCapable of influencing other to achieve its objectivesResults orientedFluid articulation and communication skillsStrong negotiation and leadershipSelf-motivated with decision autonomyVery good with data and champion of how data plays a foundational role in the future of B2B2C Strategy.

Technical Skills

Formal background in Marketing & Commercial StrategyProven record adapting communication to different levels in bottler & KO organizationsExpertise/proven track record in route to market processesOBPPC architecture design experienceProject Management

Work Focus
This position is responsible of recommending and implementing solutions in the marketplace with clear authority on making decisions in the short and medium term and replicating YOMP Point of Sales solution to other markets in LATAM and other Operating Units.
Recommends a long-term vision approved by top management.
Responsible for creating a new business model, with new stakeholders involved (other FMCGs) as well as challenging the current Franchise model with the Bottling groups.
 

Communication Focus

Inside KO: LATAM OU: Align long-term strategy and getting alignment on targets and budget requiredLATAM Zones: Matching strategy, cross-fertilization learnings and initiatives to experiment.Digital Team: Going knowledge sharing and building a common value proposition/ecosystem

 Outside KO

Bottler’s: Aligning Vision and plans to be executedFMCGs and partners

Skills:

Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Customer Relationship Management (CRM), Decision Making, Digital Media, Digital Signage, Financial Acumen, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Video Solutions, Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.