Pay Rate: $84 Location: Toronto ON Job Type: Contract Our client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.

As the Director of Digital Paid Media, you will: Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness. Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies. Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance. Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.
Must-Have Skills: Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing Department Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting Solid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketing University bachelor's degree Strong PowerPoint, Excel skills.
Nice to have: Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting Experience executing marketing plans across multiple channels, with a focus on digital channels Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution Training or certification in Marketing or Advertising MBA Digital Certification (Media/Marketing). If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to priyanka2@ifgpr.com